Social Media & Ads Specialist

Content & Ads Specialist

Remote | Full-Time | Monday to Friday, 9:00 AM to 6:00 PM EST

About the Company

A fast-growing, US-based global staffing and talent placement company that helps small and mid-sized businesses hire top remote talent from around the world. The company handles sourcing, vetting, onboarding, contracts, and payroll end-to-end, so clients can focus on growing their business.

The team is lean, founder-led, and moving quickly. Paid ads and content are the engine behind new client bookings, and this role owns that engine.

About the Role

We're looking for a hands-on Content & Ads Specialist who can both make the creative and run the campaigns. You'll produce ad creatives and organic content, launch and manage paid campaigns (primarily Meta), and keep a close eye on targeting so the leads that come through are warm, qualified business owners rather than clicks that go nowhere.

This is a full-ownership role. You'll work directly with the CEO, see your numbers every day, and have the freedom to test, learn, and scale what works.

What You'll Do

Content and Creatives

• Create ad creatives (static images, short-form video, carousels) and write ad copy that stops the scroll and speaks to business owners
• Produce organic content for social channels (LinkedIn, Instagram, Facebook) that supports the paid funnel
• Maintain a content calendar and keep a steady publishing cadence
• Refresh creatives regularly to fight ad fatigue and keep costs down

Paid Ads and Lead Generation

• Launch, manage, and optimize paid campaigns on Meta (Facebook and Instagram), with room to expand to Google or LinkedIn
• Build and refine audiences and targeting so ads reach decision-makers who are ready to hire
• Run A/B tests on hooks, creatives, copy, and audiences, and scale the winners
• Monitor daily spend, cost per lead, booking rate, and lead quality, and adjust quickly when something is off

Funnel and Reporting

• Work with the sales team to understand which leads convert and feed that back into targeting
• Keep landing pages, pixels, and conversion tracking clean and accurate
• Deliver clear weekly reports: what ran, what it cost, what it produced, and what's next

What We're Looking For

• 2+ years of hands-on experience creating ad creatives and running paid ad campaigns (Meta Ads Manager is a must)
• A portfolio of creatives and campaigns you've built, ideally in lead generation for B2B or service-based businesses
• Strong copywriting and design sense; comfortable in Canva, CapCut, Figma, or Adobe tools
• Data-driven mindset: you know your CPL, CTR, and booking rates and make decisions based on them
• Excellent written and spoken English
• Self-directed and organized; you can own a channel without daily hand-holding
• Reliable high-speed internet and a quiet, professional home-office setup

Nice to Have

• Experience marketing a staffing, recruitment, agency, or other B2B service
• Familiarity with Google Ads or LinkedIn Ads
• Experience with GoHighLevel, landing-page builders, or CRM tools
• Basic video editing skills for UGC-style or talking-head ads

Ideal Candidate Profile

You're a creative who loves the numbers. You can sketch a hook in the morning, have it live as an ad by the afternoon, and tell us by Friday whether it worked. You care about lead quality, not vanity metrics, and you get a kick out of finding the audience and message that makes the phone ring.

Work Schedule

Monday to Friday, 9:00 AM to 6:00 PM EST. Fully remote.