Paid Media Specialist

Paid Media Specialist Make an Impact with Data That Drives Global Education Keypath Education is a leading EdTech company that partners with universities to design, launch, and manage high-quality online degree programs. We combine data-driven decision-making with deep sector expertise to help our university partners grow enrolment, improve student outcomes, and expand access to education. Why Join Keypath? Global EdTech leader across Australia and SE Asia Flexible “Work Anywhere” model (remote, hybrid or office) High-growth environment with strong career development opportunities Collaborative, innovative, people-first culture Certified as a Great Place to Work in Australia & Malaysia The Opportunity As a Paid Media Specialist at Keypath Education, you'll play a pivotal role in driving student enrolment outcomes for leading university partners across Australia. Working within a high-performing digital marketing team, you'll design, execute and optimise paid media campaigns across search, social and emerging digital channels, using data, automation and AI-powered technologies to maximise performance and return on investment. This is an exciting opportunity for a digitally savvy marketer who thrives on combining analytical thinking with strategic execution. You'll have the autonomy to influence campaign strategy, test new technologies and contribute to innovative marketing initiatives that help shape the future of online education. What You’ll Be Doing Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms including Google Ads, Meta and LinkedIn. Leverage AI-powered campaign formats and emerging advertising technologies to improve performance and drive innovation. Monitor, analyse and report on campaign performance from click-through to enrolment, using data-driven insights to inform optimisation decisions. Forecast lead volumes, media spend and performance outcomes to support planning and budget management. Partner with creative, content and web teams to develop engaging campaign assets and optimise landing page experiences. Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to improve user experience and enrolment outcomes. Stay ahead of industry trends, digital platform developments and evolving consumer behaviours to identify new opportunities for growth. Collaborate with a range of internal stakeholders and external partners to deliver high-impact marketing campaigns and strategic projects About You You're passionate about digital marketing and love using data, technology and innovation to deliver campaigns that make a real impact. You thrive on uncovering insights, solving problems and turning campaign performance data into meaningful business results. You're commercially minded and motivated by achieving strong outcomes, continually looking for ways to maximise performance and ROI. You enjoy working with numbers and analytics, but you're equally comfortable translating complex insights into clear, actionable recommendations. You're naturally curious and always looking for smarter ways to work, whether that's through AI, automation or emerging marketing technologies. You bring a proactive mindset, taking ownership of your work and identifying opportunities to optimise campaigns and enhance results. You're a strong collaborator who enjoys partnering with creative, content and marketing teams to achieve shared goals. You adapt quickly to change and are energised by working in a fast-paced, high-growth environment. Most importantly, you're excited by the opportunity to help connect learners with life-changing educational opportunities and contribute to a purpose-driven organisation. What We Offer Professional development support, including access to certifications and training programmes. Flexible working (remote, hybrid or office) Employee Assistance Program and wellbeing initiatives Access to LinkedIn Learning and career development programs IT Equipment provided for your success Ready to Make an Impact? Join Keypath and help shape the future of education. We welcome applicants from all backgrounds and are committed to an inclusive hiring experience. Please note that only candidates residing in Australia with full working rights will be eligible for consideration. Preferred applicants may be required to complete a police check and other pre-employment checks. Department Marketing Services Role Paid Media Specialist Locations Keypath Melbourne Office Remote status Fully Remote Employment type Full-time