Paid Media Specialist

Paid Media Specialist

Experience: 2–4 Years

Location: Remote

Type: Full-time

Role Overview

We're hiring a Paid Media Specialist to manage Paid Social and Paid Search campaigns for our global agencyclients. It's a hands-on role, not a strategy-only one: you'll be in the platforms daily, building, optimizing and reporting on live campaigns.

Because we work with international agencies, a lot of this job comes down to following their process closely, staying reachable across time zones, and writing and speaking in clear, professional English. If you're the type who checks a campaign twice before it goes live instead of after, this role will suit you. Some exposure to programmatic is a bonus, but not something we expect on day one.

What Does the Role Involve?

Campaign Strategy & Execution

• Plan and run Paid Social campaigns across Meta, TikTok, Snapchat, LinkedIn, Pinterest and X.
• Plan and run Paid Search campaigns on Google Ads & Microsoft Ads.
• Handle targeting, budgets and bids to hit agreed CPA, CPL, CPC and ROAS targets.
• Test creative, audiences, keywords and bidding approaches on an ongoing basis, not just when something's underperforming.
• Keep an eye on programmatic/DSP options and help test them where it makes sense

Working With Global Agencies

• Follow agency briefs, workflows and reporting formats closely, no shortcuts.
• Keep clients and internal teams updated on performance in plain, professional English.
• Run several accounts at once and hit deadlines without needing a reminder.
• Raise problems early, before they turn into bigger ones.

Tracking & Reporting

• Set up and check conversion tracking in Google Analytics, GTM and platform pixels.
• Put together reports and dashboards that agencies and internal teams can actually use.
• Review campaign setups and budgets before and after launch, so mistakes get caught early rather than found in a client call.
• Stick to internal SOPs and checklists, and say something when a step in the process isn't working.

What Are We Looking For?

Necessary

• 2–4 years managing paid media campaigns, hands-on.
• Advanced, hands-on experience running Paid Social across Meta, TikTok, Snapchat, LinkedIn, Pinterest and X (must-have).
• Advanced, hands-on experience with Paid Search on Google Ads (must-have).
• Comfortable working in Google Analytics for measurement and reporting (must-have).
• Prior experience at a media or performance marketing agency is preferred, though not a dealbreaker.
• Genuinely detail-oriented. Catches an error in a budget or targeting setup before it costs anyone money.
• Can read a set of numbers and turn it into an actual recommendation, not just a chart.
• Fluent English, written and spoken.
• Has worked with international or global agencies or clients before.
• Organised and dependable. Sticks to an agreed process instead of improvising.
• Can work independently and remotely, across time zones, without much hand-holding.

Nice to Have

• Some exposure to programmatic/DSP buying.
• Has used reporting tools like Looker Studio or Super metrics before.

Who Fits Well Here

People who pick up new platforms and accounts quickly, who stick to the process but will say so when a better one exists, and who take real ownership of their accounts rather than waiting to be told what's next. If a global agency partner has ever finished a call with you and felt more confident than when it started, you already know what we're after.