Paid Media Specialist

Role Description

The Paid Media Specialist is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns that support the firm’s client acquisition and brand awareness goals. Day-to-day tasks include developing media plans across digital channels, setting up and managing campaigns, monitoring performance metrics, and adjusting strategies based on data and insights. The role involves collaborating with leadership to align campaigns with business objectives, conducting audience and keyword research, and managing budgets to maximize return on ad spend. The Paid Media Specialist will also be responsible for preparing performance reports, identifying opportunities for improvement, and staying current with best practices in digital advertising and new media platforms.

Qualifications

• Strong media planning skills, including experience designing and managing paid campaigns across multiple digital channels.
• Effective communication skills for presenting campaign strategies, explaining performance data, and collaborating with internal stakeholders.
• Solid marketing knowledge, with the ability to align paid media initiatives to overall marketing and business objectives.
• Familiarity with new media platforms and trends, including social media advertising and emerging digital channels.
• Research skills to analyze audiences, keywords, competitors, and market trends that inform campaign optimization.
• Proficiency with common ad platforms (e.g., Google Ads, Facebook/Instagram Ads, LinkedIn Ads) and analytics tools.
• Ability to work independently in a remote environment, manage multiple campaigns simultaneously, and meet deadlines.
• Experience in professional services or financial/CPA-focused marketing is a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.