Paid Media Specialist

About us

We are Bugaboo Group, home to three iconic brands: Bugaboo, Joolz, and Artipoppe. Each has its own story and identity. Together, we share one purpose: creating exceptional products and experiences that support families at every stage of parenthood.

Bugaboo pioneers premium mobility, empowering parents to explore the world with confidence. Joolz pairs smart designs with a commitment to sustainability, so families can make conscious choices without compromising style. Artipoppe redefines babywear through luxurious craftsmanship that celebrates both parent and child.

Our story is built by people. From designers and engineers to marketers and customer care experts, more than 1,100 of us work across 30 countries to shape the future of our brands.

We are united by innovation, collaboration, and a drive to make a meaningful impact. We encourage curiosity, welcome new perspectives, and believe the best ideas come from diverse teams working together.

Here, everyone is valued, respected, and empowered to succeed. We celebrate diversity, foster inclusion, and create room for people of all backgrounds to grow.

Join us. Bring your talent, build your career, and help shape the everyday lives of families around the world.

In this Role as a Paid Media Specialist you will play a key part in how Artipoppe reaches mothers worldwide by running paid campaigns on Meta, TikTok and Google.

At Artipoppe, we are redefining motherhood through culture, fashion and design, for women who see motherhood as an expression of who they are, not a departure from it. We are looking for a Paid Media Specialist with a sharp analytical mind and a strong sensitivity for brand. Someone who understands that effective marketing is not only about driving performance, but about building desire, protecting perception and ensuring every touchpoint reflects the world we create.

What you will do

• Plan, launch and optimize campaigns on Meta and TikTok (via Smartly.io) and Google Ads to grow awareness, traffic and online sales

• Partner closely with the creative team to identify, brief and test creative concepts that strengthen both performance and brand desirability

• Run incrementality, lift and A/B tests, and turn the findings into decisions

• Prepare the weekly business review report and turn performance data into insights and recommendations for the marketing team

• Manage product catalogs and Channable feeds with the e-commerce team

• Benchmark competitors and bring in new ideas and platform features

What you bring

• 1 to 3 years in paid social or performance marketing, ideally e-commerce

• Hands-on experience with Meta Ads Manager, TikTok Ads Manager and Google Ads, and comfort in GA4

• Strong analytical skills and a habit of testing before scaling

• Excellent English; Dutch is a plus

• Ownership, curiosity and comfortable switching between projects

• Attention to detail that keeps campaigns, catalogs and reporting accurate and on-brand

• Nice to have: experience working with Smartly.io, Claude or other LLMs and feed management experience

What we offer

• A large B2C ad account with exposure to 15+ focus countries

• Direct support from the Paid Media Manager

• 40 hours per week, based in Amsterdam, with 1 to 2 days a week from home, and 8 weeks a year of remote work

• An informal, positive, and dynamic working atmosphere;

• Fresh, organic fruit available in the office every day;

• 25 vacation days per year, plus a day off for your birthday

• A bicycle leasing program;

• The Bugaboo Group employee discount program;

• Yearly team (building) events;

• MacBook provided.

• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough

Once you apply

If you’re considered a candidate for the role, our Talent Acquisition team will be in touch to continue the conversation. If we both get a positive vibe, you'll be invited for a first interview with the hiring manager. If that goes well, we'll move on to the second and potentially third interviews, to dive deeper into your connection with us and what we can offer each other. 

Ready to join the Artipoppe team? Apply now.

All applicants will receive equal consideration without regard to gender identity, race, color, religion, national origin or disability.