Paid Media Specialist

Media Buyer & Ad Specialist (Meta Ads & GoHighLevel) | Remote – Argentina

Location: Argentina (100% Remote)

Job Type: Full-Time

Working Hours: Monday – Friday | 9:00 AM – 5:00 PM US Eastern Time (EST/EDT)

About Social Refresh

Social Refresh is a US-based digital marketing and growth agency helping businesses scale through performance marketing, lead generation, sales systems, and customer acquisition strategies.

As we continue to grow, we're looking for a highly skilled, analytical, and results-driven Media Buyer & Ad Specialist to join our remote team in Argentina.

This is an opportunity for someone who understands the entire customer acquisition journey, from developing high-performing Meta Ads campaigns to building conversion-focused funnels and optimising the systems that turn leads into paying customers.

We're looking for someone who doesn't just manage advertising campaigns but takes genuine ownership of the results they produce.

About the Role

We're looking for an experienced Media Buyer & Ad Specialist who specialises in Meta Ads, funnel building, lead generation, and GoHighLevel.

This isn't a role where you'll simply launch ads, monitor dashboards, and report on performance.

We need someone who understands how paid advertising, landing pages, funnels, CRM systems, automation, and conversion optimisation work together to generate measurable business results.

You'll take ownership of Meta advertising campaigns, build and optimise conversion-focused funnels, manage CRM integrations, and continuously identify opportunities to improve campaign performance.

Hands-on experience with GoHighLevel is essential. You'll be working extensively within the platform, building funnels, managing automations, and ensuring campaigns are connected to effective lead management systems.

Key Responsibilities

Meta Ads Management

• Plan, launch, manage, and optimise Meta advertising campaigns across Facebook and Instagram.
• Develop effective campaign strategies focused on lead generation, customer acquisition, and conversions.
• Manage advertising budgets and continuously optimise campaign performance to maximise ROI.
• Conduct audience research, targeting, retargeting, and campaign testing.
• Monitor and analyse key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates.
• Identify underperforming campaigns and proactively implement improvements.
• Collaborate on creative strategies, ad copy, and testing opportunities.
• Take full ownership of campaign performance and the results delivered.

Funnel Building & Conversion Optimisation

• Build, manage, and optimise high-converting landing pages and sales funnels.
• Develop lead generation funnels designed to convert paid traffic into qualified leads.
• Identify opportunities to improve conversion rates throughout the customer journey.
• Conduct A/B testing across landing pages, funnel structures, and conversion elements.
• Ensure advertising campaigns and funnels are strategically aligned to deliver measurable results.
• Continuously improve funnel performance based on campaign data and conversion insights.

GoHighLevel & CRM Management

• Build and manage funnels directly within GoHighLevel.
• Set up and optimise forms, landing pages, pipelines, workflows, and automations.
• Connect advertising campaigns with CRM systems to ensure accurate lead tracking and attribution.
• Implement lead capture systems, automated follow-up sequences, and lead nurturing workflows.
• Troubleshoot technical issues relating to funnels, integrations, automations, and lead tracking.
• Ensure leads move effectively through the customer acquisition journey.

Performance Tracking & Reporting

• Monitor campaign performance and provide clear, actionable insights.
• Analyse lead quality, conversion rates, acquisition costs, and overall campaign effectiveness.
• Identify opportunities to improve marketing performance and campaign profitability.
• Maintain accurate campaign reporting and communicate results to internal stakeholders.
• Proactively recommend and implement improvements based on performance data.
• Take accountability for achieving agreed campaign performance targets.

Process Improvement & Collaboration

• Collaborate with the Director of Marketing and internal team members to improve campaign strategies and execution.
• Document successful campaign structures, funnel templates, testing frameworks, and reporting processes.
• Identify opportunities to streamline workflows through automation, technology, and AI.
• Contribute to the development of scalable systems and processes as the business grows.
• Participate in team meetings and maintain clear, proactive communication.

What We're Looking For

Essential Requirements

• Proven hands-on experience managing Meta Ads campaigns, preferably within a digital marketing agency.
• Strong proficiency in Facebook Ads Manager and Meta Business Suite.
• Demonstrated experience building, managing, and optimising lead generation funnels.
• Practical, hands-on experience with GoHighLevel is required.
• Ability to independently build funnels, configure workflows, manage pipelines, and troubleshoot integrations.
• Strong understanding of Meta Pixel, conversion tracking, campaign attribution, and lead tracking.
• Experience managing advertising budgets and optimising campaigns against performance targets.
• Strong analytical skills with the ability to interpret campaign data and make informed optimisation decisions.
• Experience with A/B testing, audience targeting, retargeting, and conversion rate optimisation.
• Ability to demonstrate measurable results from previous advertising campaigns.
• Excellent written and verbal English communication skills.
• Strong organisational skills and the ability to independently manage multiple campaigns and deadlines.
• A proactive, solutions-focused approach with a high level of accountability.

Highly Advantageous

• Previous experience working with US-based clients or marketing agencies.
• Experience managing multiple client advertising accounts simultaneously.
• Experience with service-based businesses and lead generation campaigns.
• Advanced knowledge of CRM integrations, automation tools, and lead nurturing strategies.
• Experience with Google Analytics and Google Tag Manager.
• Familiarity with AI tools such as Claude, Grokbot, Higgsfield AI, and Wispr Flow.
• Experience developing documented campaign processes, SOPs, and repeatable marketing systems.
• Experience improving lead quality and conversion rates beyond the initial advertising campaign.

Who Will Thrive in This Role?

We're looking for someone who takes pride in delivering results, solving problems, and continuously improving their work.

You'll be a great fit if you're:

• Results-driven: You care about generating qualified leads, improving conversions, and delivering measurable business outcomes.
• Proactive: You identify problems, recommend solutions, and take initiative without waiting for instructions.
• Analytical: You enjoy working with data and using performance insights to make better decisions.
• Technically confident: You're comfortable building funnels, configuring integrations, and troubleshooting campaign issues independently.
• Detail-oriented: You understand that small mistakes in tracking, targeting, or funnel setup can significantly impact results.
• Accountable: You take ownership of your campaigns and the results they produce.
• Adaptable: You're comfortable working in a growing business where priorities can evolve quickly.
• Tech-savvy: You're excited about leveraging technology, automation, and AI to work smarter.
• Growth-minded: You're interested in building systems, improving processes, and developing into a more senior role over time.

What We Offer

• 100% remote opportunity based in Argentina.
• Competitive USD-based compensation.
• Full-time role working with a US-based marketing agency.
• Opportunity to work with businesses across multiple industries.
• Exposure to a variety of advertising campaigns, funnel strategies, and growth systems.
• Access to modern marketing, automation, and AI tools.
• A collaborative, entrepreneurial, and fast-growing environment.
• Opportunity to take genuine ownership of campaigns and contribute directly to business growth.
• Structured opportunities for professional development and potential leadership progression.
• Long-term growth opportunities as Social Refresh continues to expand.