PAID MEDIA SPECIALIST & CREATIVE DESIGNER

🚀 WE’RE HIRING: PAID MEDIA & PERFORMANCE CREATIVE SPECIALIST

MICCI Laboratories | Skincare & Beauty

📍 South Africa Only | Fully Remote

💰 R30,000 - R45,000/month

💻 Full-time | Salary dependent on experience, capabilities and the value you bring

ABOUT MICCI

MICCI is a fast-growing South African skincare brand combining biotechnology, innovation and a bold, modern approach to beauty.

Since launching in February, we’ve been growing rapidly, and we’re now expanding our digital team!

We’re looking for a talented Paid Media & Performance Creative Specialist who is equally passionate about performance marketing, e-commerce growth and creative advertising.

Someone who doesn’t just know how to run ads, but understands what makes an ad perform, how to create it and how to scale it.

You’ll work closely with our Brand Manager, Art Director and creative team, who will provide brand assets, photography, UGC and campaign content.

Your role? Turn great content into high-performing advertising and drive measurable growth.

WHAT YOU’LL BE RESPONSIBLE FOR

01 | PAID MEDIA MANAGEMENT & STRATEGY

• Take ownership of our Meta Ads account, including campaign creation, management, optimisation and scaling.
• Develop and execute paid-media strategies to drive customer acquisition, conversions and profitable revenue growth.
• Manage advertising budgets and continuously optimise performance.
• Build and manage prospecting, retargeting and full-funnel campaigns.
• Conduct A/B testing across creatives, audiences, hooks, copy and campaign structures.
• Analyse performance metrics including ROAS, MER, CAC, CPA, CTR, CPM, CVR and AOV.
• Identify winning campaigns, understand why they work and develop strategies to scale them.
• Monitor tracking, attribution and campaign performance.
• Conduct competitor research and identify new advertising opportunities.
• Stay up to date with platform developments, advertising trends and e-commerce best practices.

02 | PERFORMANCE CREATIVE & AD DESIGN

• Independently create, edit and develop performance-driven advertisements.
• Transform existing photography, UGC, influencer content and campaign assets into engaging ads.
• Design static ads, carousels, short-form videos and creative variations for testing.
• Develop compelling hooks, headlines, ad copy and creative concepts.
• Continuously test and improve creative based on performance data.
• Identify creative opportunities and collaborate with our Art Director and wider team on new concepts.
• Ensure all advertising creative aligns with MICCI’s brand identity and aesthetic.
• Adapt and resize creative across different advertising formats and platforms.

03 | CREATIVE COLLABORATION & GROWTH

• Work closely with our Art Director on additional design projects and campaign creative.
• Contribute ideas for product launches, promotional campaigns and advertising strategies.
• Identify opportunities to improve website conversions and the customer journey.
• Help develop a continuous pipeline of new advertising concepts.
• Bring fresh ideas, creative thinking and a strong understanding of consumer behaviour to the team.

WHAT WE’RE LOOKING FOR

Experience & Technical Skills

• 2-4+ years of hands-on paid-media experience.
• Excellent Meta Ads Manager knowledge - essential.
• Proven experience managing, optimising and scaling paid advertising campaigns.
• Previous experience with DTC/e-commerce brands or performance-marketing agencies.
• Strong understanding of paid-media strategy, campaign structures, audience targeting and attribution.
• Experience developing and testing performance-driven advertising creative.
• Ability to independently create and edit advertisements.
• Strong analytical skills and the ability to translate data into actionable strategies.
• Understanding of Shopify and e-commerce customer journeys.
• Knowledge of Meta Pixel, Conversions API, GA4 and tracking.
• Experience with creative software such as Adobe Creative Suite, Canva, CapCut or similar.
• Strong understanding of visual design, typography, composition and brand consistency.

Personal Attributes

• Analytical, commercially minded and creative.
• Proactive and comfortable taking initiative.
• Highly organised with excellent attention to detail.
• Strong problem-solving abilities.
• Able to manage multiple campaigns and deadlines.
• Comfortable working independently in a remote environment.
• Collaborative and receptive to creative feedback.
• Curious, innovative and constantly looking for opportunities to improve performance.
• Passionate about e-commerce, consumer behaviour and digital growth.

MAJOR ADVANTAGE IF YOU ALSO HAVE EXPERIENCE WITH

We’d especially love to hear from candidates who can bring additional skills to the team!

• Google Ads, Shopping & Performance Max
• TikTok Ads
• Beauty, skincare, fashion or lifestyle e-commerce brands
• Klaviyo, email marketing and automated customer journeys
• Shopify optimisation and conversion rate optimisation (CRO)
• Advanced graphic design and Adobe Creative Suite
• Video editing, motion graphics or After Effects
• UGC and influencer advertising strategies
• Landing-page design and optimisation
• Google Analytics 4 and Google Tag Manager
• AI tools for creative development and performance analysis
• Additional digital marketing or creative capabilities

You don’t need to tick every box!

We’re primarily looking for someone exceptional at paid media, with strong creative capabilities and the ambition to help scale a growing brand.

WHO YOU ARE

You’re someone who loves the combination of creativity, psychology, data and performance.

You understand that successful advertising isn’t just about launching campaigns. It’s about finding the right message, developing creative that converts, understanding the numbers and continuously improving.

You can recognise a winning ad, understand why it’s working, create new variations and confidently scale it.

You have an eye for design, understand what makes consumers stop scrolling and know how to translate creative ideas into measurable results.

You’re excited by growth, enjoy taking ownership and want to be part of building something ambitious.

WHAT WE OFFER

• R30,000 - R45,000 per month, depending on experience, capabilities and the value you bring.
• Fully remote position within South Africa.
• Full-time opportunity with a growing skincare brand.
• The opportunity to take real ownership of paid-media performance and strategy.
• A collaborative creative environment with an established Art Director and brand team.
• Opportunities to contribute beyond paid media through your additional skills and expertise.
• The chance to grow alongside an ambitious, expanding brand.

HOW TO APPLY

We’d love to learn more about you and what you could bring to MICCI!

Please email info@micci.co with your CV or LinkedIn profile and a short introduction covering:

• Your experience in paid media and e-commerce.
• Brands or businesses you’ve previously worked with.
• Your strongest skills and areas of expertise.
• Your experience developing, managing and scaling advertising campaigns.
• Your creative/design capabilities and the software you use.
• Any additional skills or services you could bring to our team.
• Examples of previous work, advertising creatives, campaigns or results you’re particularly proud of.

We’d especially love to hear what you believe you could bring to MICCI and where you feel you could add the most value.

Please include examples of your advertising creative or a portfolio where available.

Ready to grow with us?

📩 info@micci.co

We look forward to hearing from you!

MICCI Laboratories