Paid Media Specialist || WFH

Job description:

The Role

We are looking for an experienced Paid Media Buyer who lives and breathes performance marketing.You will own Meta and Google advertising campaigns, continually testing creatives, audiences and landing pages to maximize profitable customer acquisition while maintaining target ROAS, MER and CAC.You'll work closely with our creative, ecommerce and retention teams to rapidly launch tests and scale winning campaigns.

This is not a "set and forget" advertising role—we want someone obsessed with optimization, experimentation and finding the next winning campaign.

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Meta Advertising

Own and manage Meta advertising budgetsBuild and optimise acquisition campaignsScale winning campaigns profitablyCreate structured testing plans for: Creative, Hooks, Headlines, Copy, Offers, and AudiencesMonitor campaign performance dailyReduce CPA while increasing volumeImprove MER and blended ROASIdentify creative fatigue earlyLaunch new creatives every weekAnalyse first-purchase and repeat customer performance

Google Ads

Manage: Performance Max, Shopping, Search, Brand campaigns, Non-brand campaigns, Demand Generation, YouTube (desirable)

Responsibilities include:

Feed optimisation

Search term analysis

Negative keyword management

Budget allocation

Bid strategy optimisation

Audience segmentation

Landing page recommendations

Data & Reporting

Monitor and improve: MER, ROAS, CAC, CPA, New Customer Revenue, Conversion Rate, AOV, LTV, and Returning Customer Rate

Produce:

Daily performance summariesWeekly reportingMonthly strategy reviews

Testing roadmaps

Use data to identify opportunities rather than simply reporting numbers.

Testing & Optimization

Develop a continual testing programmed across: Creative concepts, Static vs video, UGC, Offers, Pricing, Landing pages, Headlines, Ad copy, Audiences, Campaign structures, Bidding strategiesAim to launch multiple new tests every week.

Collaboration

Work closely with: Head of Growth, Creative team, Email & Retention, Customer ServiceProvide clear feedback on: Winning creatives, Customer objections, Messaging, Competitor activity, Landing page improvements

Required:

4+ years managing Meta Ads

4+ years managing Google Ads

Strong ecommerce experience

Experience managing six-figure monthly budgets

Proven ability to scale profitable customer acquisition

Excellent analytical skills

Advanced Excel or Google Sheets

GA4 experience

Shopify experience

Merchant Center experience

Google Tag Manager knowledge

Experience with attribution platforms such as Triple Whale or Northbeam

Understanding of conversion tracking and server-side tracking

Strong copy testing experience

Optional

TikTok Ads

Amazon Advertising

Klaviyo understanding

CRO experience

Landing page testing

Heatmaps (Hotjar, Microsoft Clarity)

AI tools for creative generation

Experience within subscription ecommerce

Benefits:

• Health insurance
• Paid training
• Promotion to permanent employee
• Work from home