Paid Search Senior Manager

About Agital We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. About the role Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy. You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration. What You'll Do Client Leadership & Strategy Serve as the primary point of contact for paid search clients Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms Align paid search initiatives with broader business goals and integrated media strategies Proactively identify growth opportunities and recommend new tactics, tests, and investments Campaign Management & Optimization Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements Ensure campaigns are pacing effectively against budgets and performance targets Continuously test and iterate to improve efficiency, scale, and incrementality Budgeting & Pacing Manage budgets across accounts with a strong focus on accuracy and performance Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals Forecast performance and investment needs based on historical data and trends Measurement & Reporting Own reporting cadence and performance communication with clients Translate campaign data into clear, actionable insights tied to business outcomes Leverage tools like GA4, platform reporting, and CRM data to inform strategy Develop narratives that go beyond metrics to explain impact and next steps Cross-Channel Collaboration Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy Contribute to integrated media planning and holistic performance strategies Identify opportunities where search can support or amplify other channels What You Bring Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience Experience managing budgets, pacing, and performance across multiple accounts Proven ability to own client relationships and communicate performance effectively Deep understanding of search tactics including keyword strategy, bidding, and automation Analytical mindset with the ability to turn data into actionable insights Experience with GA4 and/or CRM integrations is a plus Google Ads and Microsoft Ads certifications preferred Clear and confident communicator in client-facing and internal environments Ability to explain performance trends, testing insights, and optimization strategies in a digestible way Strong organizational skills and ability to manage multiple deadlines and priorities Collaborative, proactive, and solutions-oriented mindset Strong attention to detail What Success Looks Like You confidently own client relationships and are seen as a trusted strategic partner Campaigns consistently meet or exceed performance and efficiency goals Budgets are paced accurately with proactive adjustments and clear forecasting Reporting is insightful, actionable, and tied to business impact You drive continuous improvement through testing and innovation Bonus Qualifications Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.) Prior experience mentoring junior team members or contributing to internal best practices Experience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.) Previous agency experience Experience with TrueClicks Experience with Funnel and data automations + proficient in excel