Paid Search Specialist (Contract)

Hi, we're TechnologyAdvice. Headquartered in Nashville, Tennessee, TechnologyAdvice helps millions of B2B technology buyers make smarter decisions by providing trusted research, practical guidance, and connections to the world's leading technology brands. Our work spans 30+ media brands and 50+ newsletters, supported by a global team across the United States, United Kingdom, Singapore, Australia, and the Philippines. We're a remote-first company that values curiosity, collaboration, and growth. We invest in our people, embrace AI and new technologies to improve how we work, and create opportunities for team members to build meaningful careers. Many of our leaders have grown from within, including our CEO, who started here as an intern. We believe great work happens when people feel connected. Through company all-hands, team events, Slack communities, learning sessions, and in-person gatherings, we create intentional opportunities for our global team to collaborate, build relationships, and celebrate successes together. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We're looking for a Paid Search Specialist to help scale customer acquisition across TechnologyAdvice's growing portfolio of B2B technology brands. This is much more than a campaign management role. You'll own the execution and optimization of Google Ads and Microsoft Ads campaigns while partnering closely with Business Intelligence, Engineering, Creative, Product, and Marketing teams to improve campaign performance across the entire customer journey. You'll help shape testing strategies, optimize landing page experiences, improve attribution, and leverage AI-powered workflows to continually increase efficiency and performance. The team's work is highly collaborative and centered around continuous experimentation, performance analysis, and iterative optimization. This role is ideal for someone who enjoys combining analytical thinking with creative problem-solving and thrives in an environment where testing, learning, and continuous improvement are part of everyday work. Employment Level : Mid-Level Employment Type: Contract Location: India (Remote) What you'll do Build, launch, and manage campaigns across Google Ads and Microsoft Ads, including Search, Performance Max, Demand Gen, and future campaign types. Conduct keyword research, expansion, refinement, and negative keyword management to maximize relevance while minimizing wasted spend. Continuously optimize bidding strategies, budgets, targeting, and campaign structure based on performance data. Design and execute A/B tests across keywords, audiences, bidding strategies, ad copy, landing pages, and campaign structures. Analyze campaign performance to identify opportunities for growth, efficiency, and higher-quality lead generation. Recommend new strategies based on performance trends, industry changes, and platform updates. Help improve Quality Scores, ad relevance, and landing page experiences through ongoing optimization. Who you are 3+ years of hands-on experience managing Google Ads and Microsoft Ads campaigns. Experience across Search, Performance Max, Demand Gen, and other modern Google campaign types. Strong understanding of keyword strategy, audience targeting, bidding strategies, attribution models, and conversion tracking. Experience optimizing toward business outcomes rather than vanity metrics. Strong analytical skills with the ability to interpret data and recommend actionable improvements. Experience using reporting and analytics platforms such as GA4, Google Tag Manager, Looker Studio, Tableau, Microsoft Clarity, or similar tools. Excellent communication skills with the ability to explain campaign performance to both technical and non-technical stakeholders. Ability to prioritize multiple projects in a fast-paced environment. Curiosity, adaptability, and a passion for testing new ideas. Experience collaborating across Creative, Marketing, Product, Engineering, Analytics, or BI teams. Experience using AI tools or automation to improve marketing workflows is highly desirable. **The duties and responsibilities listed above describe the post as it is in general terms and are not definitive. The job holder is expected to accept any reasonable alterations that may from time to time be necessary.** #LI-Remote *Please note that, as this is a contract position, no perks or benefits are included with this role. Work authorization Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company. Salary Range We seek to hire top-tier individuals and intend for our compensation to be at a rate that allows us to recruit and retain individuals who align with our core values, purpose, mission, and vision. Final total compensation is based on a multitude of factors including, but not limited to, skill level, relevant experience to the position, and cost of labor. Hourly pay range ₹500 — ₹1,000 INR EOE statement We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law. Pre-employment screening required. TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. TechnologyAdvice communicates only through @technologyadvice.com emails and official recruiting platforms. We never recruit via Teams, WhatsApp, or similar apps, and we will never request money, gift cards, or personal financial details during hiring. Any AI-generated or incomplete application answers will be auto-rejected.