Search Engine Optimization (SEO) Specialist

SEO SPECIALIST As an SEO Specialist, you will be responsible for optimizing the website's visibility and ranking on search engines to attract relevant traffic and leads from businesses. The primary focus is on improving organic search performance through strategic planning, execution, and monitoring of SEO initiatives. Main responsibilities include: Keyword and Competitor Research - Investigate and analyze keywords and the SEO strategies of our competitors, particularly under-the-hood exposing gaps that may pose threats or opportunities. On-Page and Off-page Optimization driving content briefs, internal linking, link-building, guest posting, etc. Technical SEO - Track and analyze technical factors affecting search visibility and index coverage, providing insight and recommendations for improvement. Performance Monitoring and Reporting Track KPIs and targets such as website traffic, submissions, rankings, etc. to be reported to the Product Owner and derive recommendations for improvement SEO Audits - Discover, document, and report on potential systemic technical problems in indexability, canonicalization, redirects, HTTP errors, etc., and identify website performance and crawlability issues and opportunities, through the analysis of sitemaps, crawl goals, page rendering, and timing. Collaboration with cross-functional teams (marketing, content, design, and development) Keeping abreast of industry trends, algorithm updates, and best practices in SEO Develop new methods, reports, and tools to help the SEO team work more effectively and efficiently. Bachelor's degree in IT, Engineering, Marketing, or equivalent. An owner with 3-5+ years of experience in SEO preferably with previous experience with B2B clients/SaaS websites. Proficiency in marketing automation to generate traffic, convert visitors into leads and then nurture them (using dynamic workflows) into converted customers. Strong analytical skills for robust data-driven decision-making with experience in distilling volumes of data into simple KPIs and tracking, and telling stories using data. Good writing and verbal communication skills (including presentation skills). Strong sense of ownership and determination to get things done, with humility and eagerness to learn and grow with a hands-on mindset. Proficiency in Google Analytics, Ahrefs/SEMrush, Google Search Console, Screaming Frog, Microsoft Clarity, Google Tag Manager, DataStudio, Excel and other SEO-relevant tools Working knowledge of HTML, JavaScript, and CSS is a plus. PF Work Culture Hybrid work mode Medical benifit