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Paid Search & Video Lead

Arc'teryxMarketing
Salary
CA$94K–CA$115K
Hiring from
Canada
Work type
Hybrid
Posted

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Department: NAM – eCommerce

Reports to: Senior Manager, Performance Marketing

Location: North Vancouver, B.C.


Your Opportunity at ARC’TERYX:

As the Paid Search & Video Lead, you will partner with the Senior Manager, Performance Marketing to help lead the strategy and execution of paid search and video campaigns across Performance & Brand initiatives. You will work with cross-functional teams to create campaign strategy and support the business objectives. Your ability to think big picture but follow through with the tactical details will allow you to succeed in this position.

This role is based out of our North Vancouver office and follows a hybrid work schedule. Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Digital Commerce team develops eCommerce channels and all consumer-facing digital touchpoints for Arc’teryx. We are a high-performing team spanning direct-to-consumer eCommerce (strategy and operations), Digital Marketing (CRM and paid), Digital Analytics, Digital User Experience, Digital Merchandising and Digital Product Content. The Digital Commerce team works closely with many other cross-functional groups, including Brand and Marketing Operations.

If you were the Paid Search & Video Lead now, here are some of the core activities you would be doing:

  • Leading the strategy and overseeing implementation of our Paid Search and Video programs in alignment with strategic business goals for eCommerce and Brand initiatives in North America
  • Monitoring, evaluating, and optimizing campaign performance across YouTube, Search, Performance Max, Demand Gen, and Shopping campaigns, within ad platforms including Google Ads and Microsoft Ads
  • Budget forecasting, pacing, and reallocation against ROAS, iROAS, and revenue targets
  • Advancing reporting processes and analyzing program performance insights, with a regular feedback loop to key stakeholders across Integrated Brand Marketing, Veilance, eCommerce and NAM commercial teams
  • Shaping data-driven testing plans that measure the incremental, omnichannel impact of digital campaigns, including early-access platform betas where available
  • Leveraging Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality data in project planning and reporting
  • Partnering with the Digital Campaign Operations Specialist to define campaign and creative strategy to ensure best practices are followed and campaign creative supports objectives
  • Partnering with the Digital Analytics Implementation team to ensure accurate conversion tracking and tagging

    • Here are some of the things you could be working on in the future:

  • Evolving the Paid Search and Video strategy to connect with the broader digital consumer journey, including AI-driven programs and campaigns
  • Building repeatable planning and briefing processes with cross-functional departments, ensuring cohesion across all digital ad channels
  • Creating automation and unlocking insights with dashboards across Funnel.io & Power BI
  • Partnering closely with the unified search and digital merchandising teams to align ad and product strategy with consumer and product trends
  • Co-creating an advanced creative strategy and a streamlined briefing and testing process to increase the sophistication of the program
  • Coaching team members, sharing knowledge to contribute to their growth

    • Are you our next Paid Search & Video Lead?

  • You have a bachelor’s degree in business, marketing, communications or equivalent experience
  • You have 5+ years’ experience in paid search and video advertising, either in-house or at an agency
  • You have experience working in a global, large-scale retail company
  • You have a deep understanding of digital marketing tools and technologies such as Google (Ads and GMP stack), Microsoft Ads, GA4, Adobe Analytics, Power BI, and Funnel.io
  • You have hands-on experience managing Search, Shopping, Performance Max, YouTube and Demand Gen campaigns, including product feed optimization
  • You have working knowledge of conversion tracking, tagging and data integrity best practices
  • You have a strong understanding of ad formats and creative best practices
  • You are skilled at visualizing data and pulling insights from campaign performance
  • You have experience running advanced measurement tests (a/b tests, brand lift, geo lift, incrementality) and determining performance through MTA and MMM results
  • You are proactive in identifying the root cause of issues and developing solutions
  • You are adaptable and collaborative, comfortable working independently and making decisions amid ambiguity
  • You bring a test-and-learn mindset and a track record of improving program performance through experimentation
  • You hold yourself to a high standard of quality and integrity, choosing the best solution even when it isn't the easiest
  • Your passion for work is paralleled by your passion for getting outside and living it

    • Total Rewards

    Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

    We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

    In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

    • Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
    • Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
    • Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
    • Family support - Parental leave top-up and a nesting period for new parents.
    • Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

      *Eligibility for certain programs may vary by role.

    Equal Opportunity

    Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

    Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

    All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

    Leave it Better

    We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

    Join us in creating positive change in ourselves, our communities, and the world.

    Live it. Get out there - the mountains make us better
    Disruptive evolution. In pursuit of better. Always.
    Commit. We set bold objectives and see them through.

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