Paid Social Assistant

Location

Cheltenham, UK

Type

Full-Time, Permanent

Welcome to Motel

Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.

Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.

The Role

Our Paid Social Assistant will be responsible for supporting the execution of online marketing strategies to drive brand awareness, customer engagement, and lead generation. This role requires a level of understanding of digital marketing channels and the ability to analyse data to optimise campaigns for maximum effectiveness.

Main Tasks & Responsibilities

• Assist as needed with ad build across platforms & markets.

• Create and manage digital marketing campaigns across various online platforms, including Meta, TikTok & Pinterest.

• Monitor and analyse the performance of digital marketing campaigns using analytics tools.

• Prepare reports to measure the effectiveness of marketing efforts and make data-driven recommendations.

• Carry out A/B testing across paid social channels, reporting on findings & leading on the next steps following the test period.

• Stay updated on industry trends, competitor activities, and customer preferences.

• Conduct market research to identify potential opportunities and areas for improvement.

• Specific US knowledge is preferable

• Coordinate with cross-functional teams such as design, content, and development to ensure cohesive and consistent marketing efforts.

• Conduct market research to identify industry trends, competitor activities, and potential opportunities.

• Stay updated on the latest digital marketing trends and technologies.

• Provide administrative assistance to the digital marketing team, including scheduling meetings, managing calendars, and organizing documents.

• Help with budget tracking and procurement processes.

• Support Motel's sustainability initiatives by considering how our practices can improve, actively working in line with the sustainability journey of the business.
  

About you

• Previous experience supporting paid social campaigns within fashion, lifestyle, beauty, or similar consumer sectors

• Bachelor's degree in marketing, business, or a related field.

• Proficiency with Meta & TikTok ads manager.

• Proven experience in digital marketing, with knowledge of various digital marketing channels and tools.

• Proficiency with marketing software and analytics tools (e.g., Google Analytics, SEO tools, email marketing platforms).

• Strong communication and writing skills.

• Creative thinking and problem-solving abilities.

• Strong analytical skills and the ability to interpret data to make informed decisions.

What's in it for you?

• Competitive salary in line with industry benchmarking

• 3% employer pension contribution, 5% employee contribution as standard

• 33 days annual leave inclusive of bank holidays, with additional days for long service

• Birthday day off

• Team socials and meetups

• Monthly well-being activities to support your health and wellbeing

• Tailored progression pathways

• A thorough EAP scheme offering financial, legal and health support

• Access to professional support & mentoring

• Bonus Scheme for all employees paid out twice a year

• Motel 50% discount

• Motel is a growth mentality company

Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.