Paid Social Manager - (FTC)

If you love beauty, you’re in the right place.

As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.

Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.

Paid Social Manager - FTC | Space NK, Head Office, London

Reports to: Senior Advertising Manager

Department: Marketing | Team: Paid Media

Department Overview

The marketing department is responsible for creating best-in-class marketing campaigns that maintain and grow our customer base. Increasing brand awareness to acquire new customers and engaging our existing customer base to increase LTV, our award-winning marketing department consists of four teams: brand marketing, brand partnership marketing, content and paid media.

Role Overview

As Paid Social Manager, you will lead the development and execution of Space NK's paid social strategy, driving customer acquisition, retention and revenue growth across key social platforms. You will be responsible for managing significant media investment, delivering commercial performance, and ensuring paid social activity supports broader business objectives across brand awareness, customer acquisition and loyalty.

Working closely with CRM, Brand Marketing, Commercial, Analytics and Finance teams, you will leverage audience insights, first-party customer data and creative innovation to maximise the effectiveness of paid social investment. You will also lead the ongoing evolution of measurement, testing and automation capabilities to ensure Space NK remains at the forefront of social marketing best practice.

This role offers the opportunity to shape the future of one of the brand's most important growth channels and play a key role in delivering Space NK's customer and commercial ambitions.

Key Responsibilities:

Strategy & Planning

• Develop and own the paid social strategy across all relevant platforms, including Meta, TikTok, Pinterest, Snapchat and emerging channels.

• Create annual, quarterly and seasonal paid social plans aligned to business, marketing and trading objectives.

• Identify new growth opportunities across audience strategy, platform innovation, creative formats and customer acquisition.

• Ensure paid social activity supports both short-term commercial targets and long-term brand growth.

• Lead forecasting, budget planning and investment allocation to maximise business objectives.

Campaign Management & Optimisation

• Oversee the planning, execution and optimisation of all paid social campaigns across the customer journey.

• Ensure campaigns are structured to drive awareness, consideration, acquisition, conversion with a customer-first mindset.

• Manage significant annual paid social budgets with full accountability for performance and efficiency.

• Continuously optimise campaigns against agreed commercial KPIs including ROAS, sessions, revenue, new customer acquisition and retention.

• Identify opportunities to improve efficiency through automation, machine learning solutions and platform innovations.

Audience & Data Strategy

• Partner closely with CRM and Data teams to develop audience strategies leveraging first-party customer data.

• Drive the use of lifecycle segmentation, loyalty audiences, customer value modelling and lookalike strategies to improve performance.

• Ensure audience frameworks support both acquisition and retention objectives.

• Evaluate audience quality and performance to identify opportunities for growth and incremental revenue.

Measurement & Testing

• Lead the development of paid social measurement frameworks to improve channel effectiveness.

• Own testing roadmaps covering audiences, creative, placements, landing pages and platform capabilities.

• Drive incrementality testing, attribution analysis and performance evaluation to understand the true impact of paid social investment.

• Translate insights into actionable recommendations that support future strategy and budget allocation.

• Work closely with Data teams to improve reporting and decision-making processes.

Creative & Content Collaboration

• Partner with Brand Marketing, Creative and Content teams to develop high-performing paid social creative.

• Provide insight-led creative recommendations based on campaign performance, platform trends and audience behaviour.

• Champion a test-and-learn approach to creative optimisation across all paid social activity.

• Ensure creative strategies reflect both performance objectives and brand standards.

Commercial Partnerships & Brand Funding

• Identify and secure opportunities for brand-funded media activity and collaborative campaigns.

• Build strong relationships with beauty brand partners to unlock additional investment opportunities.

• Develop media proposals and investment plans that drive mutual commercial success.

• Track and report on the performance of funded activity.

Stakeholder Management

• Build strong relationships across Marketing, CRM, Commercial, Trading, Analytics and Finance teams.

• Act as the paid social subject matter expert within the business.

• Communicate campaign performance, opportunities and risks clearly to senior stakeholders.

• Ensure paid social activity is aligned with wider business priorities and commercial plans.

Team Leadership

• Manage and develop the Paid Social team, creating a high-performance culture focused on learning and growth.

• Provide coaching, support and development opportunities for direct reports.

• Set clear objectives, monitor performance and support career progression.

• Ensure the team delivers best-in-class campaign execution and strategic thinking.

Innovation & Automation

• Evaluate emerging technologies, AI solutions and platform developments to improve efficiency and performance.

• Identify opportunities to enhance campaign management, reporting and creative optimisation through automation.

• Ensure Space NK remains ahead of industry best practice and social platform innovation.

About You:

You are a strategic, analytical and creative person with a real passion for marketing and the fast-evolving world of paid social media. You are excited by the opportunity to create premium, engaging, social-led, paid social media campaigns for Space NK and bring a customer first approach to your work.

Essential

• Significant experience managing large-scale paid social programmes with responsibility for commercial performance.

• Proven success driving customer acquisition and revenue growth through paid social channels.

• Strong expertise across Meta Ads Manager and experience with TikTok Ads, Pinterest Ads and other relevant social platforms.

• Excellent understanding of audience development, customer segmentation and first-party data strategies.

• Experience developing testing frameworks and translating insights into commercial actions.

• Strong analytical and commercial mindset with the ability to interpret performance data and identify opportunities.

• Experience managing agency and platform relationships.

• Outstanding stakeholder management and communication skills.

• Experience leading, coaching or developing individuals within a team.

• Advanced Excel and reporting capabilities.

Desirable

• Experience within premium retail, luxury, beauty, fashion or ecommerce environments.

• Knowledge of incrementality testing, attribution methodologies and media measurement frameworks.

• Experience using Smartly, Fospha, GA4 or similar reporting platforms.

• Experience implementing AI-powered marketing and automation solutions.

You'll thrive in this role if:

• You love paid media!

• You think customer first in everything you do

• You are results-oriented and driven by achieving measurable impact within your role

• You are passionate about brand aesthetics but are equally obsessed with performance metrics

• You love being part of a team and working with others to develop plans and find solutions

• You can clearly communicate and are confident in speaking to people of all levels across the business

• You love working in fast-moving, evolving environments

• You value a culture of continuous learning and growth and are always looking for opportunities to expand your skills

Please note that only successful candidates will be contacted.

All applicants must have the right to live and work in the UK.

If you want to find out more about us, what it is like to work for us, all about our benefits, and our pledges on Diversity, Inclusion and Belonging, please visit our website.

Space NK are an equal opportunities employer.

How We Will Use Your Information

We will use the information you provide to us with your job application to help us process your application for the specific job you have applied for. If you apply speculatively, we will process your application for the job/relevant business area that you detail within your email.

Please note that our current system does not use an automated filtering system.

All applications made via the website, through a third-party website or in-store will be kept on file for a period of 12 months.

This information will be retained and used to assess your suitability to similar positions that may arise in the future, or if the initial vacancy becomes live again during the 12-month period. If you would prefer us to not hold your information on file/ you wish to be ‘forgotten’ if you are not offered a position with Space NK, please email your ‘right to be forgotten’ to our recruitment email address with RIGHT TO BE FORGOTTEN as the title of the email. We will always inform you when we have deleted your application details, otherwise we will treat your application as consent to us holding this information.