Paid Social Media Buyer (Meta + TikTok)

• This person owns our expansion into paid social. They launch, test and scale Meta and TikTok campaigns, and they are judged on the cost of a qualified call and the revenue it produces.
• Our traffic today comes mostly from search. Social reduces that dependence. Our ads drive phone calls to our call center across ACA, Medicare, energy, home internet and education offers, so the buyer optimizes to calls and revenue, not clicks or form fills.
• Intercom Media, through Caliber Calls, already employs more than 100 people in the Philippines. This hire joins an established local team, not a first offshore experiment.

• Location: Philippines, remote
• Hours: 9am–6pm US Eastern
• Works with: the AI creative producer, the search team and call center operations
• Type: full-time

***ALL APPLICANTS MUST FILL OUT SUPPLEMENTAL QUESTIONS USING THE FOLLOWING GOOGLE FORM: https://forms.gle/QPxaWZBZSKfAr1ZAA (copy/paste into browser)

• Build, launch and manage Meta and TikTok campaigns across our offers, hands on in the ad accounts every day.
• Hit a target cost per qualified call and return on ad spend for each offer.
• Scale what works: take a winning campaign from test budget to full budget while holding the cost target.
• Run a structured creative testing program: 10+ new concepts a month, each with a set budget and a clear rule for calling a winner.
• Write the creative briefs. Give the AI creative producer the hooks, angles and audiences to build, and send back what won and why.
• Set up and maintain tracking so platforms optimize on call outcomes and revenue: Conversions API, offline conversion uploads and tracked phone numbers.
• Keep accounts healthy: stay inside Meta and TikTok policy for health, insurance and benefits offers, and resolve rejections and restrictions quickly.
• Watch call quality with call center operations, and cut traffic that produces calls but not sales.
• Report weekly on spend, calls, cost per qualified call, revenue and what is being tested next.

Experience must be recent and at scale. Work older than 12 months does not count toward any requirement below.

Must have:

• 3–5 years buying Meta and TikTok on direct-response accounts for US advertisers.
• Personally managed $100k+ a month on a single account within the last 12 months, to a CPA or ROAS target.
• Hands-on in the ad accounts in the last 6 months, not supervising other buyers.
• Has scaled a campaign's budget 3x or more and can explain what happened to cost.
• Has set up the Conversions API or offline conversion uploads, so campaigns optimize on outcomes beyond the click.
• Runs a real creative testing process and writes briefs that a producer can build from.
• Knows Meta and TikTok ad policy for health, insurance and benefits offers, and has recovered from a rejection or account restriction.
• Can work 9am–6pm US Eastern.

Strong plus

• Pay-per-call or call-driven lead generation.
• Medicare, ACA, insurance or other regulated offers.
• Experience working with AI-produced creative at high volume.
• Campaigns aimed at an older audience.
• Familiarity with call tracking and dynamic number insertion.