Paid Ads Strategist /Media Buyer (Lineage)

Paid Ads Strategist/Media Buyer (Lineage) Location: Sta. Rosa, Laguna (Hybrid - 4 days onsite and 1 day wfh) Employment Type: Full-Time Job Description We are seeking a skilled Media Buyer / Paid Ads Strategist who can plan, launch, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, and other platforms. The ideal candidate is data-driven, understands full-funnel marketing, and can maximize results while collaborating regularly with the executive and client teams. Key Responsibilities Plan ad strategies based on client goals (lead generation, awareness, conversions). Launch, manage, and optimize campaigns in Meta Ads Manager, Google Ads, and other advertising platforms. Create and test audiences, placements, bidding and types, and creative variations. Set up tracking pixels, events, custom conversions and CAPI. Work closely with the client team on ad copy and video direction. Monitor performance daily and implement data-driven optimizations. Produce weekly and monthly campaign reports with insights and next steps. Coordinate with the Growth Team to improve data performance with less quality lead. Use Go High Level to review pipelines, track lead quality, verify form submissions, and support sales automation alignment. Qualifications & Skills 2+ years of proven work experience in ads for brands or marketing agencies. Strong expertise in Meta Ads Manager for Meta and Google Ads. Experience with pixel setup, events, conversion tracking, and attributions. Ability to measure, track, and implement optimizations to reduce CPA/ROAS. Familiarity with Go High Level for checking lead pipelines, tracking submissions, and aligning campaigns with submissions. Ability to manage and scale large campaigns with big budgets. Amenable to ad hoc client meetings, with flexibility to accommodate various time zones as needed Nice to Have Knowledge of TikTok Ads, LinkedIn Ads, or YouTube Ads. Experience with e-commerce (catalog and ASA) optimization. Understanding of funnel strategies and the testing. A testing experience with creatives and landing pages. Core Skills Campaign setup & optimization Budget management Ad/audience strategy Data interpretation & reporting Creative testing and decision-funnel awareness & tracking Go High Level Platform understanding What We Offer Flexible work hours and remote options. Opportunities for professional development and training. A collaborative and supportive team environment. HMO