Paid Social Media Coordinator - Freelance, Remote

About the Client Our client is a U.S.-based, multi-platform media company operating radio properties in large and mid-sized markets while delivering advertising and digital marketing solutions nationwide. They reach broad consumer audiences each week across audio, digital, e-commerce, and live events. The organization continues to invest in digital innovation to drive measurable results for advertisers. Why does this role exist? This role exists to activate, manage, and optimize paid social campaigns on Meta with a sharp focus on improving conversions, revenue, and ad spend efficiency. The coordinator will operationalize tracking and attribution best practices (Meta Pixel, events, and first-party data) and proactively troubleshoot discrepancies to ensure accurate measurement. Partnering closely with the Social Media Director and Paid Social Team, this role will turn performance insights into action to achieve client growth goals. The Impact you’ll make Campaign Activation and Optimization (Meta) Build, launch, and manage Meta campaigns, ad sets, and ads across funnels (prospecting, retargeting) Execute A/B tests on audiences, creatives, placements, and bidding strategies Continuously optimize toward CPA/ROAS/CVR targets and scale winning segments Audience Strategy and Retargeting Develop and refine audience targeting, lookalikes, interest stacks, and exclusions Implement retargeting strategies using site, event, and engagement signals Leverage first-party data for segmentation, match rates, and performance lift Tracking, Pixel, and Attribution Set up and validate Meta Pixel, events, and parameters; implement via Events Manager/GTM as needed Troubleshoot tracking gaps, configuration errors, and discrepancies across platforms Ensure accurate attribution, UTM discipline, and data flow for reliable reporting Performance Analysis and Reporting Analyze campaign data to diagnose issues and identify growth opportunities Translate findings into clear, actionable recommendations for stakeholders Maintain performance dashboards and deliver regular insights to the Paid Social Team Collaboration and Process Excellence Work closely with the Social Media Director and Paid Social Team to align on goals and testing plans Document SOPs, learnings, and experimentation roadmaps Proactively communicate risks, blockers, and results to drive timely decisions Skills, Knowledge and Expertise Required: 2+ years hands-on experience managing Meta paid social campaigns (build, launch, optimize, A/B test) Proven Meta Pixel and events expertise, including setup, validation, and troubleshooting tracking discrepancies Strong data analysis skills with the ability to independently diagnose and resolve campaign and tracking issues Excellent written and verbal communication with stakeholders and cross-functional teams Your superpowers are... Technical: Meta Ads Manager, Events Manager, Meta Pixel, event setup/QA, attribution, UTM tagging, A/B testing, audience building (lookalikes, retargeting), first-party data usage; familiarity with tag managers and data layers is a plus Analytical: Hypothesis-driven testing, funnel analysis, budget pacing, performance diagnostics, and clear insight generation Communication: Crisp reporting, proactive updates, and the ability to translate data into business recommendations Personal: Detail-oriented, resourceful, self-starter who owns outcomes and thrives in a collaborative team WFH Set-Up: Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up. Internet speed of at least 40MBPS Headset with an extended mic that has noise cancellation and a webcam Back-up computer and internet connection Quiet, dedicated workspace at home You should apply if... You love diving into data, pinpointing the “why,” and turning insights into measurable improvements You take initiative, communicate proactively, and can independently troubleshoot complex tracking and campaign issues You value experimentation, continuous learning, and tight collaboration with a high-performing paid social team You care about accuracy in tracking and attribution as much as you do about hitting performance targets What to expect... Work Setup: Remote position Must have a reliable internet connection and a quiet workspace Required to provide own computer with Intel Core i5 or something similar or higher operating system Working Hours: 40 hours per week Monday–Friday, 8:30 am–5:30 pm Eastern Time Compensation: $7 per hour No benefits package included Benefits