Paid Social Senior Manager

About Homeaglow Homeaglow’s mission is to create happy homes. We delight customers and empower cleaning professionals by building the leading platform for home services. Today, we are the world’s largest marketplace for home cleanings. Tomorrow, we’ll be the world’s leading platform for all home services. We are transforming the home services industry by making high-quality home cleanings more accessible, affordable, and transparent for everyone. We connect customers with independent, background-checked cleaning professionals through a modern technology platform that simplifies booking, pricing, and communication. Why Join Homeaglow? A True Startup Environment Join a high-growth, entrepreneurial company where speed, ownership, and impact define the culture. Sustained, Profitable Growth Double-digit year-over-year growth at a nine-figure revenue scale, while serving less than 0.5% of U.S. households — with significant runway ahead. Strong Unit Economics Disciplined focus on LTV/CAC and long-term value creation drives sustainable expansion. Bootstrapped & Focused No liquidation preferences. No distracting investor pressure. Just stable priorities and long-term thinking. Real Economic Impact Over 100,000 cleaning professionals have earned $250M+ through our platform. Average earnings are ~50% higher than traditional hotel housekeeping roles. Vertical Expansion Strategy Significant opportunity to expand into adjacent services and deepen customer relationships. Building a World-Class Team Be part of a professional, high-caliber team scaling a category-defining platform The context We're building out the marketing team, and are looking for the right people who will help drive the next phase of growth - evolving from scrappy to scaling. Marketing has driven the bulk of the company's growth so far with a lean group (four of us today), leaning heavily on agencies and contractors. We're currently running ~$3.5M/month across 15 channels. The role We're looking for a senior, hands-on owner for our largest paid-social program: Meta on both the customer and cleaner side, plus oversight of our influencer and podcast channels. We want a seasoned in-house operator to take paid social and drive the next 2-3x of growth. The balance we need is deep, hands-on Meta expertise paired with a strategic lens on the business: someone who can run the relentless barrage of creative and audience tests while keeping an eye on LTV/CAC and whether spend is actually incremental. This person manages 7-figure monthly budgets, works day-to-day with our creative partners, and steps into a program mid-transition as we move the offer toward a free-first-cleaning, membership-first model. Who we need: A hands-on operator who has owned 7-figure monthly Meta budgets directly, not through an agency. Someone who defaults to clean test design and real incrementality over platform-reported wins, has subscription or marketplace instincts, and runs autonomously in a remote, written-first culture. The bar is a true performance operator who can both set strategy and stay in the account, not a pure people-manager . Where the opportunity is Scale Meta and carry the offer transition. Drive the next 2-3x on Meta while protecting a clean read through the move to a free-first-cleaning, membership-first offer. Fix the creative system (our highest-upside lever). Newly promoted ads are capturing a declining share of spend and multi-year-old incumbents dominate the top of the distribution. Build a creative testing and replacement engine that finds winners that actually beat the incumbents. Get a real incrementality read and scale smarter. We believe Meta is ~80% incremental but have no current conversion-lift study proving it. Stand up a clean read, test bid caps so marginal-CAC management becomes tractable, and don't take more budget without a marginal signal. Keep measurement honest. Clean test reads (mutually exclusive cells, learning-period discipline), and reconcile Meta's reported numbers against our internal last-click view. Influencer and podcast. Manage the agencies to measurable, ROI-positive outcomes, and evaluate bringing the capability in-house over time. Key Responsibilities Own strategy and execution for Meta (customer and cleaner acquisition), including serving as hands-on operator within the ad accounts. Manage external agency for Influencer and Podcast channels with high performance standards, with opportunity to evaluate and introduce in-house capabilities in the future. Develop, implement, and optimize campaigns using data-driven insights. Conduct rigorous A/B testing, ensuring statistical significance and meaningful performance insights. Continuously analyze data and performance metrics to improve efficiency and ROI. Communicate findings and strategy recommendations clearly and proactively. Collaborate with internal and external teams to align marketing efforts with business goals. Maintain organized processes to track and measure performance marketing success. Requirements 5+ years of experience in paid social (Meta) . Proven success optimizing and scaling Meta campaigns with 7-figure monthly budgets. Highly data and analytics focused —must be comfortable working with numbers, metrics, and testing methodologies. Detail-oriented with a love for being in the weeds Be highly tactical , enjoying tactics as strategy Organized self-starter who thrives in an autonomous work environment. Strong written and oral communication skills—essential for remote work and cross-functional collaboration. Deep understanding of analytics , including confidence intervals, statistical testing, and experimental design. Perks and Benefits Health insurance fully covered by the company. Parental leave Flexible / unlimited PTO policy. Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning. Equal Opportunity Employer Homeaglow is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. We are committed to building an inclusive environment for all employees. Accommodations We are happy to provide reasonable accommodations for candidates with disabilities throughout our hiring process. Please let us know if you require any adjustments. Pay Transparency Compensation ranges are available upon request. Final offers are based on experience, skills, and location in accordance with applicable pay transparency laws.