Paid Social Specialist

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Core responsibilities: Executing tests, measuring, collecting, and analysing data to identify trends and insights, ensuring maximum ROI across multiple paid social campaigns and your wider client portfolio. Tracking, reporting, and analysing website analytics and Paid Social initiatives, implementing best practices to optimise performance. Independently create campaigns aligned with best practices across Meta, Instagram, TikTok, LinkedIn, and Pinterest platforms. Optimising campaign copy and performance metrics continuously to meet clients' goals and KPIs. Ensuring spend pacing is on track for all accounts, escalating any challenges well before the end of the month. Collaborating with design, content, SEO, and Search teams to define advertising requirements and align all content with Paid Social best practices. Serving as a technical point of contact for the Account Management team, addressing any technical questions. Conducting market research on consumer trends and competing brands, utilizing data to inform marketing strategies. Monitoring and reporting on key metrics such as conversion rate, CPCs, CPMs, ROI, CPL, and customer acquisition rates. Generating performance reports and analytics for presentation and review, staying abreast of the latest advancements in social media trends, PPC strategies, and best practices. Performing daily checks to ensure campaigns are running smoothly, and completing all tasks within the allocated deadlines. Recommending and implementing new features and betas for clients, providing training and support to the team. Ensuring all activities and workflows are logged and tracked in our CRM (SENTR). Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!