Paid Traffic Specialist B2C Ecommerce

PAID TRAFFIC SPECIALIST JOB DESCRIPTION:

HARD REQUIREMENT — READ BEFORE APPLYING

This is non-negotiable:

• European market experience is required. Your relevant experience must come from running paid traffic for the European market only. Non-European experience alone will not be considered..

• B2C experience is required. You must have proven experience running paid traffic for B2C e-commerce businesses selling physical products to consumers..

• B2B, SaaS, lead-generation, wholesale, distributor, or enterprise-only experience is not sufficient unless you also have clear European B2C e-commerce results..

• You must be able to demonstrate European B2C campaign results with real metrics..

• If you cannot clearly prove European B2C paid traffic experience, do not apply..

Non-Negotiable Platform Competencies

You must be competent in all of the following:

Google Ads

• Performance Max (Pmax).

• Search campaigns with manual CPC.

• Shopping campaigns.

• Demand Gen campaigns.

• Additional Google Ads formats as needed.

Microsoft Advertising

• Full range of Microsoft Advertising channels.

• Search, Shopping, Audience Network, and related campaign types.

Snapchat

• Paid traffic campaigns.

• Organic Snapchat management.

Reddit

• Paid traffic campaigns.

• Organic Reddit management and community engagement.

TikTok

• Awareness campaigns.

• Traffic campaigns.

Core Responsibilities

1. Paid Traffic Strategy — European B2C Only

• Build and execute paid traffic strategies exclusively for the European market..

• Target B2C consumers buying new and refurbished smartphones and electronics..

• Adapt messaging, offers, and creative to different European countries and consumer behaviors..

• Ensure campaigns comply with European advertising standards, consumer expectations, and tracking requirements..

2. Google Ads

• Build, manage, and scale Performance Max campaigns..

• Run manual CPC Search campaigns with strong keyword and negative keyword control..

• Manage Shopping campaigns, including product feeds, disapprovals, and feed optimization..

• Execute Demand Gen campaigns across YouTube, Discover, and Gmail..

• Continuously test ad copy, assets, audiences, and bidding strategies..

3. Microsoft Advertising

• Manage the full range of Microsoft Advertising channels..

• Optimize for European audiences and lower CPC opportunities compared to Google..

• Align Microsoft campaigns with Google strategy where relevant..

4. Snapchat

• Manage paid Snapchat campaigns focused on conversions, traffic, and brand consideration..

• Maintain and support organic Snapchat activity where needed..

5. Reddit

• Run paid Reddit campaigns without triggering spam or community backlash..

• Manage organic Reddit presence and engage relevant communities appropriately..

• Understand subreddit targeting, conversation ads, and Reddit-specific creative angles..

6. TikTok

• Manage TikTok Awareness and Traffic campaigns..

• Create or direct briefs for native-feeling TikTok creatives that stops the scroll..

• Optimize for top-of-funnel performance and qualified traffic to ReMobileTech..

7. Tracking, Data & Optimization

• Set up and maintain conversion tracking using GA4, Google Tag Manager, and platform pixels..

• Monitor ROAS, CPA, CTR, CPC, and conversion rates daily..

• Adjust budgets, bids, audiences, and creatives based on performance data..

• Report on campaign performance by European market, product category, and new vs. refurbished inventory..

Key Performance Indicators (KPIs)

• ROAS: Maintain and improve return on ad spend across European B2C campaigns..

• CPA: Reduce cost per acquisition while maintaining volume..

• CTR: Improve click-through rates through consistent creative testing..

• Traffic Growth: Increase qualified traffic from European consumers..

• Market-Level Performance: Improve performance across priority European countries..

• New vs. Refurbished Sales: Support profitable growth across both product categories..

Required Skills & Experience

• Proven hands-on experience running paid traffic for European B2C e-commerce..

• Demonstrable experience with Google Ads, Microsoft Ads, Snapchat, Reddit, and TikTok..

• Strong understanding of manual CPC Search, Pmax, Shopping, and Demand Gen..

• Experience managing paid budgets profitably..

• Ability to analyze data and make fast, commercial decisions..

• Strong copy and creative testing instincts..

• Understanding of European consumer buying behavior in the electronics/mobile category..

• Ability to work independently in a remote environment..

Preferred Qualifications

• Experience in mobile tech, smartphones, electronics, or refurbished goods..

• Google Ads certifications..

• Experience with multi-country European campaigns..

• Familiarity with GDPR-aware tracking and consent requirements..

How to Apply

Please submit your resume and a brief summary of your experience with each of the 5 required platforms to shaz@remobiletech.com :

• Google Ads.

• Microsoft Advertising.

• Snapchat.

• Reddit.

• TikTok.

Your application must explicitly include:

1. Your European market B2C experience..

2. Specific campaign metrics, such as monthly spend, ROAS, CPA, and markets targeted..

3. Confirmation that your experience is B2C e-commerce, not B2B or lead generation..

Applications that do not clearly prove European B2C paid traffic experience will not be considered.