Partner Marketing Manager

Partner Marketing Manager We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time. We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems. How we will measure success: Establish the partner marketing measurement framework within your first 90 days, including funnel mechanics, attribution definitions, dashboards and performance baselines. Grow partner-sourced clients, qualified pipeline and revenue against targets agreed once the baseline is established. Improve the cost per SQL, cost per acquired client, and ultimately the LTV: CAC ratio from partner channels - relative to paid acquisition - without compromising lead quality. Increase the proportion of signed partners that become active, productive and repeatable sources of customer acquisition. Create a clear test-and-learn roadmap that identifies which partner types, propositions and activation tactics deliver the strongest commercial return. What does the role do on a day-to-day basis: Build the partner marketing strategy, operating model and roadmap along with the Partnerships, Product marketing and Growth marketing teams. Develop joint go-to-market and activation plans for strategic partners after they are signed by the Partnerships team. Work across functions to develop propositions, activation kits, landing pages, email journeys, webinars, events, case studies and sales materials partners need to generate demand. Design referral, cross-sell, post-incorporation and lifecycle campaigns across relevant customer journeys with Growth and Lifecycle Marketing. Manage MDF and campaign budgets, build business cases, and report clearly on spend, pipeline, revenue and ROI. Equip Sales teams with the messaging, tools and performance insights needed to activate and leverage partner offers effectively. Translate partner feedback and performance data into improvements to propositions, campaigns and the wider partner programme. Who you are: 6-8 years of B2B marketing experience, including substantial hands-on experience in partner, channel or alliance marketing. Direct ownership of partner or channel marketing programmes, with evidence of building or scaling the motion rather than only supporting individual campaigns. A track record of partner programmes that delivered measurable pipeline, revenue, customer acquisition or product adoption. Strong integrated campaign skills across digital, content, lifecycle, events and sales enablement, with the willingness to execute as well as set direction. Experience defining funnel metrics, building attribution or reporting, and using performance data to make commercial decisions. Experience managing partner stakeholders, cross-functional teams, campaign budgets and MDF end to end. Fintech, SaaS, financial services or SMB experience is preferred; experience across Singapore, Hong Kong or other international markets is an advantage. Our Benefits Multi-cultural environment to enhance your global perspective. Learning opportunities and mentorship from peers and leaders. An agile working model focused on goals and performance. Hybrid working arrangement. Office laptop and other equipment provided. Equal Opportunity Statement At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you. Department Marketing & Creative Locations Hong Kong , Singapore Remote status Hybrid Hong Kong Singapore About OSOME We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.