PE-CX & Digital Analytics Lead
- Salary
- $162K–$208K
- Hiring from
- United States
- Work type
- Remote
- Posted
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Location: Remote (U.S.), with up to 25% travel
About PharmaEssentia:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.
Position Summary
The PE-CX & Digital Analytics Lead is the internal SME for PE-CX performance measurement, building the analytics capabilities to evaluate and optimize PE-CX — starting with HCP Rx lift and consumer HVA, conversion, and funnel measurement, and extending across the full range of digital performance analytics the model needs as it grows. This role translates the data and infrastructure built by Data & AI Enablement into insights and recommendations that enable smarter investment and deployment decisions. Reporting to the Head of PE-CX & Digital Strategy, this leader partners closely with Data & AI Enablement, Commercialization Analytics & Operations, Marketing, Sales, and external media and platform partners to ensure PE-CX performance is measured rigorously and translated into data-driven action.
Key Responsibilities
Measurement Framework & Methodology
Preferred Qualifications
Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About PharmaEssentia:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.
PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.
Position Summary
The PE-CX & Digital Analytics Lead is the internal SME for PE-CX performance measurement, building the analytics capabilities to evaluate and optimize PE-CX — starting with HCP Rx lift and consumer HVA, conversion, and funnel measurement, and extending across the full range of digital performance analytics the model needs as it grows. This role translates the data and infrastructure built by Data & AI Enablement into insights and recommendations that enable smarter investment and deployment decisions. Reporting to the Head of PE-CX & Digital Strategy, this leader partners closely with Data & AI Enablement, Commercialization Analytics & Operations, Marketing, Sales, and external media and platform partners to ensure PE-CX performance is measured rigorously and translated into data-driven action.
Key Responsibilities
Measurement Framework & Methodology
- Build and own the measurement frameworks PE-CX runs on, starting with HCP Rx lift and consumer HVA, conversion, and funnel analysis
- Establish the framework that ties engagement activity to real business outcomes
- Partner with Data & AI Enablement to identify data needs and refine data processes that ensure the quality, accuracy, and completeness of all input data
- Continuously evolve measurement approaches as PE-CX expands into new customer types, functional areas, and channels
- Analyze digital performance across paid media, CRM, web, and third-party platforms to identify what's working and what isn't
- Translate performance data into clear, prioritized recommendations for campaign, channel, and platform optimization
- Monitor performance in-flight and flag issues or opportunities before they show up in a quarterly review
- Build self-serve, automatically updating dashboards to make PE-CX performance clear and usable for stakeholders across the business
- Identify opportunities and execute high-impact ad hoc analyses to drive key business decision points
- Evaluate new measurement approaches, tools, and data sources that could sharpen how digital performance is evaluated and acted upon
- Serve as the business owner and translator for relevant AI, ML, and advanced analytics use cases
- Bachelor's degree required; degree in analytics, statistics, marketing, or related field preferred
- 7+ years of experience in commercial analytics, digital measurement, or omnichannel performance roles within biotechnology, pharmaceuticals, or healthcare
- Demonstrated experience building measurement frameworks and analyzing Rx lift, HVAs, conversion, and funnel performance across HCP and consumer channels
- Hands-on proficiency with analytics and BI tools; comfort working directly with data and designing new ways to analyze and show data
- Experience translating complex performance data into clear recommendations for non-technical stakeholders
- Demonstrated ability to work cross-functionally with analytics, marketing, and sales partners
- Understanding of media/promotional deployment and measurement strategy
Preferred Qualifications
- Experience building measurement or analytics capabilities from the ground up, not just operating established ones
- Experience measuring performance across HCP third-party platforms, social media, paid and organic search, CRM, and web
- Experience with deploying AI use cases with measurable value
- A track record of catching measurement, attribution, or interpretation gaps that others missed.
Benefits of working with our team:
PharmaEssentia USA strives every day to improve the lives of patients as well as our employees. As a valued member of PharmaEssentia USA, you will enjoy the following benefits:
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.