Performance & Analytics Specialist

WE ARE HIRING: Performance & Analytics Specialist Location: Sri Lanka Employment Type: Full-time Company Industry: Marketing Technology / Customer Loyalty & CRM Role Overview We are looking for a Performance & Analytics Specialist to own campaign analytics, dashboards, A/B testing, insights, and optimization models across a loyalty program. This role is responsible for translating data into actionable insights to continuously improve campaign performance, customer journeys, and retention outcomes. Key Responsibilities Track weekly KPIs including joiners, redeemers, tier progression, churn, CTRs, offer views, and click-through rates. Build heat maps to analyze merchant engagement and offer performance. Conduct A/B testing across multiple channels and message types. Provide optimization recommendations for each customer journey and campaign. Maintain dashboards integrated with Salesforce Loyalty Management System (LMS) and Marketing Cloud. Deliver insights for seasonal, partner, earning, and burning campaigns. Work closely with the CRM Manager to refine strategy using data-driven insights. Qualifications & Experience Experience 4–7 years of experience in marketing analytics or performance marketing. Strong experience in CRM analytics, cohort analysis, and retention metrics. Hands-on proficiency with dashboards, SQL or BI tools, and Marketing Cloud data models. Ready to take your career to new heights? We're InTalent Asia , your go-to recruitment partner in Sri Lanka, and were supporting an exciting opportunity for a Performance & Analytics Specialist within a data-driven marketing environment. At InTalent Asia, we're not just recruiters; we're here to architect your career success. Apply now and take the next step in your analytics career! #InTalentAsia #CareerOpportunity #JobVacancy #ElevateYourCareer #MarketingAnalytics #CRM #PerformanceMarketing #DataDrivenJobs