Performance Creative Strategist (Ecommerce)

About TwinklingTree

TwinklingTree is a flagship consumer ecommerce brand owned and operated by Hustl. Hustl provides the AI, software and operating infrastructure behind the brand.

TwinklingTree is growing 250% year over year, is on track for $30M+ in revenue and invests $10M+ annually in paid social.

Our 2026 priority is to build an AI-native ecommerce operation. We are developing our own software, automations and creative-production systems to help strong ideas reach market faster.

About the Role

We are making one flexible-level hire for a Performance Creative Strategist. This is a flexible-level opening for candidates who are ready for either strategist or senior strategist scope.

You will develop the research, audience opportunities, concepts and briefs behind our paid-social creative. You will analyze performance data, identify what worked and turn the learning into the next round of tests.

Candidates with strong evidence of ownership at scale may join at Senior Performance Creative Strategist level and take broader responsibility for our AI content system, creative standards and strategic roadmap.

What You Will Own

• Research customers, competitors, reviews and market trends
• Identify untapped audiences, customer desires, objections and market gaps
• Develop hooks, scripts, storyboards and production-ready briefs
• Use AI to improve research, ideation and production without outsourcing judgment
• Review hook rate, hold rate, CTR, CPA and conversion performance
• Give editors and AI creative specialists clear, practical feedback
• Build structured tests across messages, formats and audiences
• Record learnings and use them to make each creative round stronger

What You Bring

• At least 1 year in performance creative, direct-response marketing or closely related DTC ecommerce work
• Strong customer research, concepting and brief-writing ability
• Working fluency in Meta creative metrics and performance diagnosis
• The ability to turn data into a clear creative decision and next test
• Strong written English and experience communicating with creative teams
• Confidence using AI tools while retaining independent strategic judgment
• Evidence of campaigns, concepts, briefs or strategic work

There is no rigid years-of-experience requirement for the senior level. Senior consideration is based on evidence of ownership, meaningful operating scale, strategic judgment, systems thinking and the ability to improve the work of others.

Nice to Have

TikTok or YouTube advertising experience, work targeting US consumers, UGC or AI creator management, multi-brand experience, and familiarity with Motion, Foreplay, Atria or Triple Whale.

Compensation

HK$420,000 to HK$780,000 per year, paid in the stated currency. The lower part of the range generally reflects strategist scope, while the upper part is reserved for candidates demonstrating senior-level ownership and results.

The role is also eligible for a performance bonus. The target opportunity is 10% of base salary at strategist scope and 20% at senior scope, with final terms confirmed in the offer.

This role is full-time, fully remote and intended for candidates based in Hong Kong.

How to Apply

• Please complete our application form. You will be asked about your experience, previous work and approach to performance creative.