Performance Creative Strategist (Paid Social, Meta Ads, DTC E-commerce) | Remote, Eastern Europe

Location: Romania / Eastern Europe (Remote)

About the Role

Most creative strategist jobs end at the brief. This one follows the work through.

We’re a fast-moving DTC fitness company based in Austin, Texas, with a lean, distributed team. We’re hiring a Performance Creative Strategist to own our paid creative engine: from customer insight, to concept, to launch, to results.

You’ll turn customer reviews, support conversations, and competitor research into winning video ads, then use performance data to decide what to scale and what to kill. This role combines creative strategy and day-to-day Meta and Google ad management, with AI handling most of the account work so your time goes into the creative.

What You’ll Do

Insight and ideas

• Mine customer reviews, support tickets, competitor ads, and real customer conversations for angles
• Turn those angles into hooks, concepts, scripts, and briefs the team can execute
• Hold a clear point of view on what the brand should (and shouldn’t) say

Paid creative engine

• Run creative testing on Meta and Google: launch, read, scale, kill
• Ship 3–4 new video ads every week
• Use AI tools for reporting and account management
• Work alongside our current agency for the first couple of months, then take over

Creators and production

• Brief UGC creators and affiliates (1–3 briefs typically return about 10 ads)
• Lead a small content team (content creator and video editor) and our AI content workflow
• Make sure every ad is accurate to the product

Beyond paid

• Shape organic social, YouTube, and search content
• Set messaging for product launches and email/SMS campaigns
• Keep a learning log so every test makes the next one smarter

You’re a Strong Fit If You

• Have made DTC ads that worked and can show the numbers
• Have run Meta ad spend yourself, or are close and lean on AI for the heavy lifting
• Understand why people buy and can tell a strong hook from a generic one in seconds
• Use AI tools daily and know when the output is weak or bends the truth
• Have directed video editors, creators, or copywriters

Bonus Points

• Experience in fitness, sporting goods, or other enthusiast categories
• YouTube, SEO, or product education experience
• Experience with commission-based creator (UGC/affiliate) ads

Probably Not for You If You

• Only want to write briefs and hand them off
• Need a big team around you
• Get attached to ideas. Most tests lose, and that’s fine as long as we learn from them

Your First 90 Days

• Day 30: You know the products, have talked to customers, have audited our ads, and your first briefs are out
• Day 60: You’re running the testing rhythm at 3–4 new video ads per week
• Day 90: You own the paid creative engine and can explain what’s working and why

Working Hours

• Fully remote in Romania / Eastern Europe
• Overlap with U.S. Central Time business hours is required, which means evening and late-night hours in Eastern Europe