Performance Marketer

20 hours a week. Overlapping Monday to Friday from 9:00 am to 5:00 pm UTC (London Time)

Within 2-4 weeks

About the company: We’re building a new energy drinks brand with a direct-to-consumer focus in the UK and US. As we prepare to launch, we’re building our paid acquisition strategy and growth operations from the ground up.

About the Role We’re looking for a hands-on Performance Marketer to own paid growth from launch. You’ll plan, launch, and optimize campaigns across paid social and search, establish a disciplined creative testing process, and use performance data to guide investment. You’ll work closely with the content team, Shopify Developer, and Data Specialist to connect creative, storefront experience, tracking, and campaign performance. The role starts at around 20 hours per week, with the goal of growing into a full-time, long-term in-house position.

What You’ll Do Develop and manage paid acquisition plans for the UK and US markets. Set up, launch, and optimize campaigns across Meta, Instagram, TikTok, and Google Ads. Own revenue growth as the primary business outcome, while monitoring supporting metrics such as CAC, ROAS, conversion rate, and average order value. Establish campaign structure, budgets, audiences, and measurement from the ground up. Build a consistent creative testing process in partnership with the content and creative teams. Turn campaign results into clear recommendations for creative, audience, channel, and budget decisions. Work with the Shopify Developer to improve landing pages and the storefront journey for conversion. Collaborate with the Data Specialist to align tracking, attribution, reporting, and dashboard requirements. Monitor campaign performance and identify issues or opportunities quickly. Share regular performance updates and explain results and next steps to the team.

Proven experience managing paid acquisition for direct-to-consumer brands. Hands-on experience with Meta Ads, TikTok Ads, and Google Ads. Demonstrated ability to connect paid media activity to revenue and business results. Experience marketing to customers in both the UK and US. Experience building or improving campaigns in an early-stage environment, with limited historical data or an established playbook. Strong understanding of campaign measurement, attribution, and core DTC metrics. Experience developing and running creative tests. Strong analytical skills and the ability to turn results into clear actions. Clear communication and effective collaboration with remote, cross-functional teams.

Experience with energy drinks, food and beverage, FMCG, supplements, or beauty brands. Experience building a brand’s paid acquisition program from launch. Shopify experience, particularly landing-page updates and conversion optimization. Experience with Amazon Ads or marketing that supports Amazon sales. Familiarity with creative production workflows and AI-assisted marketing tools.

Meta Ads Manager, Google Ads (Search, Shopping, Performance Max, YouTube), TikTok Ads, analytics and attribution platforms for tracking CAC, ROAS, MER, and contribution margin.