Performance Marketer & Digital Growth Manager

About Zoomoni

Zoomoni is a global e-commerce brand specializing in custom bag organizers and luxury bag care accessories (Bag Pillows, Dust Bags, Leather Care). Over 90% of our DTC revenue comes directly from North America.

Following a major global rebranding, we are scaling beyond organizers into a complete luxury Bag Care ecosystem. We operate as a lean, agile team (~15 people), and this role works directly alongside the Founder/CEO to drive our next phase of DTC expansion on Woocommerce + Amazon/Marketplaces.

What This Role Is NOT (Please Note)

To save your time and ours:

• This is NOT a social media manager or content creator role. (You won't be making Canva graphics or posting daily Instagram reels).
• This is NOT an agency management role. (We need an in-house operator who manages ads and data directly).
• This is NOT a B2B or general "brand awareness" position. (Your core metric is measurable DTC revenue growth on our website + marketplaces).
• Remote/Hybrid Work

What You Will Own

You will be directly responsible for scaling revenue in North America and other areas through data-driven acquisition and retention strategies:

• Performance Marketing (Hands-on): Plan, execute, and optimize Meta (Facebook/Instagram) & Google Ad campaigns targeting consumers. Manage ROAS, CAC, and ad spend efficiency.
• Funnel Optimization: Improve Website Conversion Rate (CVR) and Average Order Value (AOV) through landing page optimization, bundle offers, and product positioning.
• Email & Lifecycle Marketing: Build and optimize automated email flows (Abandoned Cart, Welcome Series, Post-Purchase) and segment campaigns to increase repeat customer rate.
• Influencer & Affiliate Growth: Scale creator outreach and affiliate partnerships across North America to generate high-converting user-generated content (UGC) and affiliate revenue.
• Data & Analytics: Track daily/weekly KPIs (TACoS, CVR, ROAS, LTV) and make fast, hypothesis-driven decisions to test new growth channels.

What We Are Looking For

• 2–3+ years of hands-on experience in DTC E-Commerce, Performance Marketing, or Growth Roles.
• Proven Track Record: You have managed paid ad budgets (Meta/Google) for a physical product DTC brand and can demonstrate real revenue/ROAS growth.
• Tech Stack Mastery: Shopify/Woocommerce, Meta Ads Manager, Google Analytics (GA4), and basic landing page builders.
• North American Market Intuition: Deep understanding of US e-commerce trends, consumer buying psychology, and promotional calendars (Black Friday, Cyber Monday, Mother's Day, etc.).
• Fluent in Business English: Strong written and verbal communication skills (English is our primary language for marketing and customer acquisition).

Compensation & Culture

• Salary: ₩38,000,000 – ₩50,000,000+
• Direct Ownership: Work directly with the CEO with real decision-making authority - no corporate red tape.
• Growth Potential: Opportunity to build and lead our global DTC marketing department as the brand expands.