Performance Marketer (Paid Media Lead, Full Ownership)

About us

Natura Labs is a remote-first performance marketing agency. We grow e-commerce and direct response brands through paid social, landing pages, and fast creative testing.

The role

We’re looking for a senior performance marketer who can own client accounts from start to finish. This is not a “launch what you’re given” role. You find the angles, write the scripts, direct the creative, launch and scale the campaigns, test the offers and funnels, and report results to the client.

You’ll have a full support team behind you: static designers, video editors, landing page developers, and all the tools you need. But you own the outcome. You plan it, you run it, you deliver it.

What you’ll do

Run and scale ad accounts

• Manage several Meta ad accounts across different brands at the same time
• Launch new creative batches daily and keep a steady flow of tests going
• Manage and scale accounts spending $100K+ per month while keeping performance profitable
• Plan budgets and pacing, especially around promos and big sales days like Prime Day, BFCM, and holidays
• Build testing setups (angle tests, ABO vs CBO, offer and checkout variants) and make clear calls on what to kill and what to scale

Find angles and build creative

• Do customer research using Reddit, Facebook groups, YouTube comments, reviews, and competitor ads
• Build swipe files and pull ideas from tools like TrendTrack and ad libraries
• Break down top-performing ads to find the winning hooks and messaging, then use that to create new versions
• Write ad copy, hooks, and UGC/video scripts yourself
• Make static ads and concepts yourself when needed, including with AI tools

Lead the creative team

• Brief designers and video editors with clear direction (Loom, ClickUp, Frame.io)
• Review their work, leave specific feedback, and approve what goes live
• Help train and assess new editors and designers during their trial period

Own the funnel, not just the ads

• Test advertorials, landing pages, offers, and checkout flows, working with our dev team
• Review new landing pages before they go live
• Track campaigns across tools (Ads Manager, Voluum or similar) and catch tracking issues early, like a pixel firing twice
• Spot outside issues that hurt performance (for example, pricing gaps vs Amazon) and raise them right away

Work with clients and leadership

• Send regular performance reports to clients
• Lead weekly and monthly client calls, including slides and talking points
• Join strategy calls on new products, launches, and partnership ads
• Post a clear daily update on what you did, what’s blocked, and what’s next

What we’re looking for

• 4+ years in paid social for e-commerce or direct response brands, with Meta as your main channel
• Proven experience managing ad accounts spending $100K+ per month, with results to show for it (screenshots or case studies required)
• Experience running more than one account or brand at the same time
• Strong copywriting skills: you can write hooks, ad copy, and UGC scripts that convert
• Good creative judgment: you can tell an editor exactly what to change and why
• Hands-on experience with offer, advertorial, and landing page testing
• Comfortable with tracking and attribution tools and fixing tracking issues
• Uses AI tools (Claude, ChatGPT, image/video AI) to move faster, not just as a toy
• Client-facing experience: clear reports, confident on calls
• Takes full ownership, works fast, and doesn’t need hand-holding
• Clear written and spoken English
• Able to overlap with US hours for calls and launches

Nice to have

• Experience in health, wellness, fitness devices, skincare, or home products
• Experience with native ads, TikTok Ads, or Google/YouTube Ads
• Experience with Amazon-heavy brands and promo calendars (Prime Day, BFCM)
• Experience managing or training a creative team

What we offer

• Fully remote, full-time role
• A dedicated team for static, video, and landing pages
• All the tools you need
• Real ownership and direct access to leadership
• Room to grow into a leadership role as you prove results

How to apply

• Fill out the application form: https://forms.gle/ts7sfTRhJm5YSXe37