Performance Media Buyer | TikTok Ads

We are a fast-growing performance marketing company looking for a TikTok-focused Performance Media Buyer to join our team remotely.

We run direct-response advertising campaigns across multiple verticals and platforms, with a heavy focus on generating profitable customer leads at scale.

We're looking for someone who has real hands-on experience running TikTok Ads and understands that media buying is about more than launching campaigns and checking ROAS.

You'll be responsible for testing, optimizing and scaling campaigns while working closely with our creative team to continuously improve performance.

What you'll be doing

• Launching and managing TikTok advertising campaigns
• Testing new offers, audiences, creatives and campaign structures
• Monitoring CPA, CPL, CTR, CVR and other performance metrics
• Scaling profitable campaigns while maintaining target acquisition costs
• Identifying underperforming campaigns and making quick optimization decisions
• Analyzing creative performance and identifying winning hooks, angles and formats
• Giving our creative team clear direction on what to produce next
• Managing budgets and reallocating spend toward winning campaigns
• Troubleshooting tracking, attribution and campaign performance issues
• Reporting clearly on what's working, what's not and what you're testing next
  

What we're looking for

We're specifically looking for a performance marketer, not a social media manager.

You should have:

• Hands-on experience managing TikTok Ads
• Experience managing meaningful paid advertising budgets
• Strong understanding of direct-response marketing
• Experience optimizing toward CPA/CPL/ROAS targets
• Strong analytical skills
• Experience testing and scaling campaigns
• A strong understanding of paid-social creative
• The ability to identify why one creative is outperforming another
• Excellent communication skills
• The ability to work independently without needing constant direction
• Strong attention to detail

Experience with lead generation, affiliate marketing, financial services, insurance, home services, e-commerce or other direct-response campaigns is a major plus.

Experience with tracking platforms, pixels, server-side tracking, postbacks or tools such as RedTrack/Voluum is also a plus.

Creative matters

We're looking for someone who understands that creative is one of the biggest levers in paid social performance.

You won't necessarily be responsible for editing ads yourself, but you should be able to look at performance and tell our creative team:

• Which hooks are working
• Which angles should be expanded
• Which concepts are showing potential
• What should be iterated
• What should be stopped
• What new tests you want produced

We have video editors producing creative at high volume, so you'll have the resources to continuously test new ideas.

Communication & autonomy

This is a remote position and our team communicates primarily through Slack.

We expect you to communicate consistently during your working hours, provide updates, and respond to important messages within a reasonable amount of time.

We're looking for someone who takes ownership.

You should be comfortable looking at an account and deciding what needs to happen next rather than waiting for someone to give you a list of tasks every day.

Compensation

Competitive monthly compensation based on experience and track record.

We're open to discussing performance-based incentives for the right candidate.

This is intended to be a long-term position with significant opportunity to grow as we expand our TikTok advertising operation.

How to apply

Please apply with a short explanation of your TikTok Ads experience.

We're particularly interested in hearing:

• Approximately how much TikTok ad spend you've personally managed
• The types of campaigns/offers you've run
• Your strongest results
• Your experience with lead generation or direct-response advertising
• How you approach creative testing
• An example of a campaign you've successfully scaled

Please be specific. Actual numbers and examples are much more useful to us than a general description of your responsibilities.