VL

Performance Marketing

Vulcan Labs
Posted 3 hours ago
VietnamHybridMarketing
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Never settle, think bigger. Vulcan Labs is a leading mobile application development company based in Ho Chi Minh City, Vietnam. Since 2017, we have published over 40+ mobile applications with several hundred thousand Daily Active Users and over 10 million downloads combined. We welcome individuals from diverse backgrounds to join our team and embrace challenges in a fast-changing industry.


Responsibilities:

As a Performance Marketing Specialist (Junior/Middle/Senior) in our team, you will:

  • Identify key trends and tools in performance marketing and social media marketing in order to develop effective digital approaches.
  • Manage and optimize campaigns from various networks including Apple Search Ads, Google Adwords, Facebook Ads, and other big Ads Networks such as AdColony, Vungle, Iron Source
  • Track budget, ad expense, and ROI of all digital campaigns.
  • Conduct App Store Optimization by continuous storefront testing.
  • Analyze data about user behavior and app performance to propose improvements on products, monetization, and user experience.
  • Run A/B Testing to optimize user acquisition, monetization, and user experience.
  • Work with designers to produce marketing materials such as app screenshots, icons, banners, and preview videos.


Job requirement:

  • 1+ years of experience in Performance Marketing, Digital Marketing or a related field.
  • Experience in mobile apps, User Acquisition (UA), or App Store Optimization (ASO) is a strong plus.
  • Hands-on experience with performance marketing platforms such as Google Ads, Meta Ads, Apple Search Ads, or other major ad networks.
  • Experience working with MMPs or mobile analytics tools such as AppsFlyer, Adjust, Firebase, or similar platforms is plus
  • Data-driven mindset and familiarity with analytics, attribution, or marketing measurement tools.
  • Experience managing marketing budgets, with a proven track record of maximizing ROAS and profit.
  • Data-driven mindset, proficient in working with analytics tools
  • Creative and analytical skills to develop, test, and iterate on winning ad creatives.


Why do you love working here?

  • Grow Yourself: Work with young, talented teammates on global apps across a diverse portfolio and varying app sizes (Mainly in AI domain)
  • Attractive Package: 13th-month salary, performance bonus, and biannual performance reviews based on achievements and contributions.
  • Healthy Culture: 12 days of annual leave and 5 days of sick leave, health-care insurance, annual health check, and a dedicated team-bonding budget.
  • Well-equipped Facility: MacBook provided, with an additional monitor available if needed.
  • Diverse Activities: Complimentary coffee, tea, and snacks; company trips; team-building activities; and quarterly happy-hour events.
  • Innovative Environment: Flexible working hours, one remote day per month, seminars and internal sharing sessions, and a culture with no barriers to ideas.


Should you be interested in this position, kindly send your profile to email: linhle@vulcanlabs.co

with the subject: [Position Title] - [Your Name]



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