Performance Marketing Manager

About Dominion Financial Dominion Financial is a national, privately owned and operated lender specializing in short-term bridge loans and long-term rental financing for real estate investors. We partner directly with investors and mortgage brokers across the country, closing over $100 million in loan originations each month. At Dominion Financial, we believe that meaningful relationships and innovative technology are complementary strengths. We are committed to leveraging artificial intelligence to enhance how we work, while preserving the personal connections and trusted partnerships that have defined our business for over two decades. We seek team members who share that vision: professionals who embrace emerging technology and who understand that exceptional service is still built one relationship at a time. Position Overview The Paid Media & Marketing Campaign Manager is a member of the Dominion Financial Marketing Department responsible for planning, executing, and optimizing integrated campaigns across paid digital, email, direct mail, events, and affiliate channels. This role requires hands-on expertise in Meta Ads (including Special Ad Category compliance) and Google Ads, combined with strong cross-channel project management skills. Responsibilities Paid Digital (Google Ads & Meta Ads) Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end. Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation. Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals. Leverage AI-powered platform features and tools to improve efficiency and creative testing. Email, Direct Mail & Affiliate Execute email campaigns, including segmentation, A/B testing, deployment, and reporting Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking. Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting. Events & Cross-Channel Coordination Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans. Build/maintain performance dashboards and reports across all channels for Marketing leadership. Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met Required Qualifications 3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership. Hands-on experience with Google Ads (Search, Display, and/or Performance Max). Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance. Comfortable adopting and integrating AI tools into day-to-day marketing workflows. Strong analytical, project management, and communication skills. Preferred Qualifications Google Ads or Meta Blueprint certification. Experience in financial services, mortgage, or other regulated industries. Bachelor's degree in Marketing, Business, Communications, or equivalent experience. Experience managing direct mail programs, affiliate campaigns, and event marketing support. Experience with email marketing platforms AI-Enabled Workplace Our company actively incorporates artificial intelligence into daily operations and expects team members to utilize AI tools as part of their standard workflow. All employees are provided with access to Claude, including unlimited token usage, and are encouraged to leverage AI to increase productivity, automate routine tasks, improve communication, enhance decision-making, and drive innovation. Experience with AI tools is preferred, and a willingness to adopt AI-assisted work practices is expected for this role. Benefits: Health insurance Dental insurance Vision insurance 401(k) 401(k) matching Paid time off While At Dominion You Will Enjoy Company outings & social events Virtual events Professional development and AI training opportunities Access to leading AI tools, including Claude Companywide competitions and raffles Personal Financial Workshops Orioles Season Tickets