About The Company
Madsack Market Solutions GmbH is a dynamic and innovative media company committed to shaping the future of journalism and media in Germany. As part of the MADSACK Mediengruppe, one of the country's largest media conglomerates, we prioritize independent, non-partisan, and critical journalism that supports democracy and fosters an informed society. Our organization values entrepreneurial spirit, personal development, and a shared set of core values that guide our daily operations. We are dedicated to creating a collaborative work environment where creativity, responsibility, and growth are at the forefront.
About The Role
We are seeking a talented and motivated Performance Marketing Specialist to join our marketing team at Madsack Market Solutions GmbH. In this role, you will be responsible for developing, executing, and optimizing digital marketing campaigns across multiple platforms. Your primary focus will be on performance-driven advertising strategies that enhance our brand visibility, increase audience engagement, and drive revenue growth. You will work closely with cross-functional teams to implement innovative marketing initiatives, analyze campaign data, and continuously improve our digital presence. This position offers an exciting opportunity to contribute to the strategic direction of our marketing efforts within a forward-thinking media organization.
Qualifications
The ideal candidate will possess a relevant educational background, such as a degree in communication, media, marketing, or business administration, or an equivalent qualification. You should have proven experience in digital performance marketing, with a solid understanding of online marketing channels and their mechanisms. Familiarity with social media advertising, especially on platforms like Meta Ads, Google Ads, and Pinterest Ads, is essential. Additionally, experience in managing mobile search campaigns and a comprehensive understanding of digital user journeys, campaign strategies, and data-driven optimization processes are highly desirable. Strong analytical skills, a keen eye for numbers, and the ability to interpret and present campaign data effectively are crucial. Creativity, proactive thinking, enthusiasm for digital marketing, and a positive attitude will set you apart.
Responsibilities
- Conceptualize and independently manage performance-driven advertising campaigns across platforms such as Meta Ads, Google Ads, and Pinterest Ads, from initial idea to execution.
- Monitor ongoing campaigns, analyze KPIs, and make data-informed decisions to optimize performance continually.
- Analyze campaign data in detail and prepare comprehensive performance reports for internal teams and external stakeholders.
- Contribute to the development of our overall marketing strategy by identifying emerging trends and implementing agile testing methodologies to determine best practices.
- Collaborate with the team to enhance our digital marketing channels, bringing innovative ideas to achieve marketing objectives and expand our reach.
- Stay updated with the latest developments in digital marketing, ensuring our strategies remain competitive and effective.
Benefits
- Competitive salary package combined with a significant level of responsibility, allowing you to make impactful decisions daily.
- Flexible working arrangements, including partial remote work options, and 30 vacation days to support work-life balance.
- Job security as part of the MADSACK Mediengruppe, one of Germany’s leading media groups, with a focus on digital growth and innovation.
- Regular team events, social gatherings, and a strong team-oriented culture fostering collaboration and camaraderie.
- Comprehensive professional development opportunities through seminars, workshops, and e-learning via the MADSACK Medien Campus.
- Health and wellness initiatives, including access to corporate fitness programs through Hansefit and annual health screenings.
- Additional benefits such as a company pension scheme, discounted media subscriptions, free advertising options, and access to exclusive discounts via corporate benefits programs.
Equal Opportunity
Madsack Market Solutions GmbH is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on gender, age, ethnicity, religion, disability, sexual orientation, or any other characteristic protected by law. We believe that diverse teams foster innovation and creativity, and we welcome applicants from all backgrounds to apply and contribute to our shared success.