Performance Marketing Manager

ABOUT ALL THINGS GOLDEN:

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

ROLE PURPOSE:

The Digital Marketing Manager is responsible for driving profitable customer acquisition and sustainable revenue growth across All Things Golden’s digital channels and international markets.

Reporting to the Chief Marketing Officer (CMO), the role leads All Things Golden’s performance marketing strategy and execution, including paid media, affiliate marketing and external agency partnerships, with accountability for customer acquisition costs, return on advertising spend and overall marketing efficiency.

Working closely with the Brand Marketing Manager, CRM & Loyalty Manager and Finance, the role ensures acquisition activity is commercially effective, aligned with All Things Golden’s brand positioning and connected to broader customer retention and business objectives.

Through a combination of strong commercial judgement, data-driven decision making and hands-on channel expertise, the Digital Marketing Manager translates performance insights into opportunities for growth, optimising marketing investment to support All Things Golden’s long-term success.

KEY RESPONSIBILITIES:

• Own performance marketing strategy and execution, driving revenue growth and new customer acquisition while balancing CAC, ROAS, Paid Cost of Sale (COS) and overall marketing efficiency across markets.
• Lead paid social across platforms, running a disciplined testing cadence on creative, audiences and offers
• Run and grow the affiliate program, managing partners, commission structures and network performance
• Manage external performance, media and affiliate agencies, setting clear briefs, KPIs and reporting rhythms while providing strategic direction, challenging recommendations and holding partners accountable for results and continuous improvement.
• Reconcile performance across advertising platforms, Shopify and GA4, identifying tracking discrepancies and ensuring investment decisions are grounded in consistent commercial reporting.
• Brief the Brand Marketing Manager on creative needs for paid channels, creating a fast, iterative asset pipeline
• Plan and optimise paid media investment against commercial targets, the trade calendar, product launches and inventory position, partnering with Product, Ecommerce and Finance to identify growth opportunities and respond to trading performance.
• Own channel-level attribution and reporting, working with the CFO to maintain a single source of truth on spend and return
• Feed acquisition source data into the CRM & Loyalty Manager's lifecycle flows so new customers transition smoothly into retention
• Expand paid and affiliate activity into new markets, adapting channel mix, budgets and currency assumptions
• Explore AI and automation to improve targeting, creative testing, bidding and reporting efficiency
• Lead a structured, insight-led creative testing approach with Brand, using performance data to identify winning concepts, creative fatigue and opportunities to improve acquisition efficiency while maintaining brand integrity.
• Collaborate with the CMO and cross-functional teams, balancing clear ownership of acquisition results with a collaborative working style

EXPERIENCE & SKILLS:

• 6 to 10 years in digital or performance marketing, ideally in DTC, fashion eCommerce
• Proven results running paid social and performance channels at meaningful spend
• Experience managing affiliate programs and external agencies
• Strong analytical and commercial judgement, with experience in attribution, ROAS, CAC, LTV, marketing efficiency and translating performance data into actionable investment decisions.
• Experience with Shopify, GA4 and modern marketing analytics stacks
• Exposure to international or multi-market campaign management is advantageous
• Collaborative, commercially minded and comfortable working alongside Founder-led decision making
• Degree in Marketing, Commerce or a related field

KEY DETAILS:

Employment type: Full time position

Working Days: Monday - Friday

Start Date: Immediate start

Working Arrangement: Hybrid working, predominantly in office

Location: Hawthorn East, Melbourne VIC

PERKS:

50% staff discount across A.T.G. collections

20% family and friends discount

Weekly pay cycle

Birthday leave

Access to staff wellness classes within our in-house studio space

Discounted practitioner treatments within our wellness residency rooms

Our weekly “Focus & Flow” initiative supports uninterrupted deep work, creativity and autonomy

Work from our thoughtfully designed Hawthorn East HQ and flagship environment

Regular team events and connection experiences

Opportunities for personal growth, learning and career development

Be part of a fast-growing Australian brand with a strong community and people-first culture

HOW TO APPLY: To apply, please send your tailored cover letter and your current CV to:

careers@allthingsgolden.com.au