Performance Marketing Manager (6-Month Maternity Cover)

Location: Singapore (Hybrid) | Reporting to: CEO | Type: Contract (6-Month Maternity Cover)

About the opportunity

We are hiring on behalf of bback (formerly Bounceback), a Singapore-born recovery and wellness brand entering its next growth phase backed by DSG Consumer Partners (DSGCP) and led by an experienced FMCG CEO. bback leads the functional recovery category in Singapore across hangover relief, hydration, liver health, and sleep—with distribution in major retailers like Guardian and Watsons alongside established D2C and marketplace footprints.

This 6-month maternity cover requires an operator who can step in immediately, protect baseline revenue, and drive targeted growth sprints across D2C, marketplaces, and regional expansion.

What you'll do

• Amplify paid acquisition: Run and scale Meta, Google, TikTok, and Shopee Ads directly. Maintain a strict weekly creative testing rhythm while managing performance budgets, ROAS targets, and attribution.

• Optimize Shopify D2C: Drive conversion rate optimization (CRO), landing page split tests, and average order value (AOV) improvements on bback.co to unlock latent demand.

• Manage Shopee Mall and TikTok Shop: Maximize mega-campaign performance (e.g., 10.10, 11.11, 12.12), optimize keyword bidding, scale review velocity, and build out TikTok Shop commerce.

• Build retention engines: Stand up and refine high-converting Klaviyo flows (welcome series, checkout abandonment, post-purchase, subscription onboarding, and win-back).

• Deliver commercial data clarity: Maintain weekly reporting dashboards covering blended and channel-level ROAS, CAC, LTV, AOV, subscription conversion, and repurchase rates.

• Execute Malaysia expansion: Coordinate market launch assets across MY ad accounts, localized Shopify storefront, Shopee MY, and TikTok Shop MY.

• Deploy AI workflows daily: Leverage AI tooling to accelerate ad variant generation (15+ tested weekly alongside the Content Creator), draft copy iterations, and automate routine analytics dashboards.

What we're looking for

• 4–7 years driving hands-on performance marketing and paid growth for a D2C consumer goods brand, ideally with exposure to a Singapore-based brand scaling past SGD 5M revenue.

• Deep tactical proficiency in Meta Ads Manager, Google Ads, TikTok Ads, Klaviyo, Shopify Analytics, and Shopee Seller Centre.

• Strong commercial rigor around blended ROAS, unit economics, payback periods, and channel allocation.

• High autonomy and speed, comfortable taking end-to-end ownership inside an agile turnaround/relaunch environment.

• Based in Singapore with immediate or short-notice availability for a 6-month contract commitment.

Added Bonus

• Cross-border growth experience (SG to MY or HK).

• Direct category background in health, wellness, functional supplements, or OTC products.

• Hands-on live commerce and TikTok Shop scaling experience.

• Professional proficiency in Bahasa Malaysia to localize ad copy, review creator content, and liaise with local channel partners for the Malaysia launch

What we offer

• Competitive market contract compensation.

• Hybrid working setup based in Singapore.

• High-visibility ownership scaling a recognized local brand alongside DSGCP leadership.

Apply

Send your CV along with a short note detailing the most challenging D2C growth or acquisition problem you have solved.