Performance Marketing Manager (DTC Supplements)

Company Overview

Company Description

It is a new direct-to-consumer supplement brand being built from the ground up. The focus is on creating high-quality, effective products and delivering them through a customer-first online experience. The team moves quickly, values clear thinking and ownership, and blends rigorous data analysis with strong creative instincts to find what works and scale it.

You'll join a lean, collaborative group that believes great marketing starts with curiosity and disciplined testing. The culture is hands-on, transparent, and entrepreneurial—an ideal place for builders who want meaningful responsibility, fast feedback loops, and visible impact from day one.

Mission

We're looking for a Performance Marketing Manager (DTC Supplements) who can own paid acquisition end-to-end, with a deep focus on Meta (Facebook & Instagram) ads. You'll design and run creative tests, manage the full paid social funnel, and make fast, data-driven decisions to improve ROAS and lower CAC. In the early stages, you'll be comfortable getting scrappy—setting up tracking, iterating creatives, and rolling up your sleeves to get results.

You'll work closely with the founder, help shape the broader marketing strategy, and lay the foundation for scaling into new channels over time. If you enjoy testing, creative problem-solving, and building systems that drive profitable growth—while working in a flexible, supportive environment—you'll feel right at home.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence. You'll be trusted to take ownership, experiment thoughtfully, and move quickly with data-backed decisions.

• Plan, launch, and optimize Meta (Facebook & Instagram) ad campaigns with a structured testing approach
• Design and run creative tests (angles, hooks, formats, offers) to continually improve ROAS and reduce CAC
• Build and manage the full paid social acquisition funnel from cold traffic to conversion
• Analyze performance daily/weekly and make fast, data-driven optimizations
• Collaborate with creative resources—and create simple ads yourself when needed—to produce high-performing ad assets
• Set up tracking, attribution, and reporting (Meta Pixel, UTMs, basic analytics)
• Partner on landing page/funnel improvements and basic conversion rate optimization as needed
• Own the paid media budget, pacing, and performance targets
• Produce clear reporting and insights to guide strategy and next tests
• Help shape the broader marketing roadmap and expand into additional channels (TikTok, Google, YouTube) over time

Qualifications

• Years of Experience: 2–5+ years
• CRM Tool: Not required
• Softwares: Meta Ads Manager, Meta Pixel, UTM tracking, basic analytics/Google Analytics, Canva, CapCut, TikTok Ads Manager, Google Ads, YouTube Ads
• Industry Knowledge Required: DTC e-commerce performance marketing; supplements/health/wellness/beauty a strong plus
• Specific Gender: No preference

Skills & Competencies

• Strong creative intuition and ability to brief/iterate high-converting ads
• Analytical mindset with a rigorous testing approach and comfort with rapid iteration
• Ownership mentality; proactive, organized, and resourceful in an early-stage environment
• Funnel thinking and basic CRO instincts (landing pages, offers, conversion levers)
• Clear communication, collaboration, and reporting skills

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Access to and proficiency with Meta Ads Manager, Meta Pixel setup, and UTM implementation
• Ability to create simple ad creatives using tools like Canva and CapCut

Position Description

• Working Hours: 4 hours, from 5:00 PM till 9:00 PM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: 1,200$