Performance Marketing & Social Media Executive

Department: Marketing & Sales

Location: Remote

Experience: Minimum 1 Year

Employment Type: Full-Time

About the Role

We are looking for a creative, analytical, and results-driven Performance Marketing & Social Media Executive to strengthen Xinix's digital presence and generate high-quality business leads.

The ideal candidate should have hands-on experience in LinkedIn performance marketing, social media management, content planning, and paid advertising. This role requires someone who understands B2B marketing, can create engaging content, and optimize campaigns to maximize ROI.

Key Responsibilities

• Market Research & Strategy
• Content Planning
• Social Media Management
• Performance Marketing
• Organic & inorganic Growth
• Analytics & Reporting

Required Skills

• Minimum 2 years of experience in Performance Marketing
• Strong expertise in LinkedIn Performance Marketing.
• Experience managing paid advertising campaigns.
• Knowledge of social media algorithms and best practices.
• Excellent copywriting and content planning skills.
• Analytical mindset with the ability to interpret campaign data.
• Basic understanding of SEO and social media optimization.
• Strong communication and organizational skills.
• Ability to work independently and manage multiple campaigns.
• LinkedIn Campaign Manager.
• Familiarity with Meta Ads Manager

Platforms

The candidate should have proven practical experience managing:

• LinkedIn
• Facebook
• Instagram
• YouTube

Key Performance Indicators (KPIs)

• Growth in social media followers
• Organic reach and engagement rate
• Paid campaign ROI
• Cost per Lead (CPL)
• Number of qualified marketing leads generated
• Website traffic from social media
• Content engagement (likes, comments, shares, saves)
• Monthly campaign performance against budget
• Lead conversion rate