Performance Marketing Specialist (Remote)
Company: Adsclique Media
Location: Remote (Work From Home)
Employment Type: Full-Time
Experience Required: Minimum 5 Years
Salary: ₹40,000 – ₹45,000 per month (Based on experience and interview performance)
About the Role
Adsclique Media is looking for a highly experienced Performance Marketing Specialist who is passionate about generating measurable business results through paid advertising.
This is not a freelance or part-time opportunity. We are looking for someone who wants to become a long-term member of our team, takes ownership of client accounts, communicates proactively, and treats every project as their own.
If you're someone who enjoys scaling campaigns, improving ROAS, solving marketing challenges, and continuously learning, we'd love to hear from you.
Key Responsibilities
- Plan, launch, optimize, and scale Google Ads campaigns.
- Plan, launch, optimize, and scale Meta Ads campaigns (Facebook & Instagram).
- Manage lead generation, eCommerce, and brand awareness campaigns.
- Monitor campaign performance daily and make data-driven optimization decisions.
- Improve ROAS, CPL, CPA, CTR, Conversion Rate, and overall account performance.
- Conduct keyword research, audience research, and competitor analysis.
- Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4.
- Troubleshoot tracking issues and ensure accurate reporting.
- Create media plans and advertising strategies based on client objectives.
- Coordinate with the creative team for ad copies, creatives, landing pages, and testing ideas.
- Perform regular A/B testing for audiences, creatives, copy, placements, bidding strategies, and landing pages.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest Google and Meta advertising features and industry trends.
- Manage multiple client accounts while maintaining excellent quality standards.
Required Skills
The ideal candidate should have strong hands-on experience with:
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking
- Pixel & Event Setup
- Audience Building & Remarketing
- Lead Generation Campaigns
- eCommerce Campaigns
- Search Campaigns
- Display Campaigns
- Performance Max Campaigns
- Shopping Campaigns
- YouTube Ads
- A/B Testing
- Landing Page Optimization
- Budget Planning & Allocation
- Performance Reporting
- Excel / Google Sheets
Experience with Microsoft Ads, LinkedIn Ads, Looker Studio, Shopify, or WordPress will be considered an added advantage.
Candidate Requirements
We are looking for someone who:
- Has a minimum of 5 years of hands-on experience managing Google Ads and Meta Ads.
- Has independently managed multiple advertising accounts.
- Can confidently handle monthly advertising budgets of varying sizes.
- Thinks analytically and enjoys solving performance challenges.
- Has excellent communication skills.
- Takes ownership instead of waiting for instructions.
- Is proactive in suggesting ideas and improvements.
- Is detail-oriented and organized.
- Can work independently while collaborating effectively with the team.
- Is reliable, accountable, and committed to deadlines.
Work Culture & Expectations
This is a full-time remote position.
We are not looking for freelancers, moonlighters, or someone juggling multiple full-time jobs.
The selected candidate is expected to:
- Work 9 hours per day during company working hours.
- Be available online throughout working hours.
- Attend team meetings and client discussions whenever required.
- Collaborate closely with designers, developers, and account managers.
- Deliver consistent productivity and maintain high work quality.
- Take complete ownership of assigned accounts.
- If you're looking for a side income or flexible freelance work, this role is not the right fit.