Performance Marketing Specialist

Performance Marketing Specialist We are looking for a Performance Marketing Specialist to join our Marketing team. In this role, you will be responsible for the day-to-day execution and optimization of global paid search campaigns, with a specific focus on driving high-quality users through Google Ads & Bing Ads. This is a high-impact, hands-on role for someone who has already operated at scale, is comfortable managing 8-figure monthly budgets, and deeply understands how performance marketing works in complex environments. The ideal candidate is highly analytical and data-driven, with a strong ability to identify growth opportunities, optimize campaigns efficiently, and continuously improve performance. You should be comfortable using data to make decisions, testing new approaches, and moving quickly to scale successful strategies and accelerate growth. You will work in a cross-channel environment, closely collaborating with Product, Data, Creative, and CRO teams, and contribute directly to profitable growth by optimizing LTV/CAC for some of our most relevant global products. Key responsibilities: Plan, execute, and optimize Search campaigns across Google Ads, Bing, and other relevant search networks. Manage and scale high-volume budgets, focusing on pLTV, ROAS, and ARPU. Develop keyword strategies, ad copy, and bidding approaches tailored for subscription funnels. Run structured A/B tests on creatives, landing pages, and bidding strategies. Work with Product and Lifecycle teams to improve onboarding, conversion, retention and renewal flows. Collaborate with Data & Analytics to improve attribution, reporting, and cohort-based insights. Monitor technical KPIs: Track and report on daily performance. Manage budgets and pacing to maximize efficiency while hitting growth and profitability goals. Stay up-to-date on industry trends, automation tools, and platform updates. Required skills: Must have 2+ years Hands-on experience managing Google Ads & Bing Ads campaigns. Collaborative mindset with experience working cross-functionally across creative, product, and analytics. Data-driven with a test-and-learn approach. Initiative: You don't just follow a plan; you propose new strategies to beat our targets Excellent communication skills in English; Spanish is a plus. Nice to have Proven experience managing large budgets (€1M+/year). Background in subscription-based businesses (Web or Apps) Familiarity with LTV models, cohorts, churn, renewals and payback periods Basic understanding of SQL or data visualization tools (Tableau, Looker) Familiarity with keyword research and search intent for W2W campaigns Bonus track Strong proficiency in AI-powered tools, particularly Claude, is highly valued. We are looking for someone who actively leverages AI to streamline campaign creation and management, uncover optimization opportunities, analyze performance, generate and test new strategies, and ultimately accelerate the scaling of paid search campaigns. How we think about this role We're looking for someone eager to learn, highly motivated, and willing to grow and eventually take the lead on projects. A specialist who: Is detail-oriented: You catch the small fluctuations in CVR or CPA before they become big problems Is data-driven: You don't make moves based on "gut feeling," but on what the pLTV and ROAS are telling you Is agile: You can pivot strategies quickly as the market or the algorithms change. Takes ownership: You treat the budget as if it were your own and are always looking for ways to squeeze more value out of it Benefits WHY LEADTECH Diversified app portfolio with millions of active users in a high-growth non-gaming vertical. Mature data infrastructure: BigQuery, Looker, AppsFlyer, and a proprietary analytics stack for fast decision-making. Experimentation culture: real autonomy to propose and ship changes in production. International team, dynamic environment, and the opportunity for direct P&L impact. Competitive compensation package + benefits (flexible hours, health insurance, training). Growth and career development At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. Work-Life balance Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! Comprehensive benefits Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days! Unique Perks If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences Sounds good? Apply now! We’re looking forward to getting to know you. Equal Employment Opportunity Employer: Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! Location You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city's seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions. The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, 12-14, 5ta planta. Barcelona. 08005) or to the email address [email protected] . Department PERFORMANCE & GROWTH MARKETING Role Performance Marketing Specialist Remote status Fully Remote Employment type Full-time Subdivision GLOBAL MARKETING