AM
Performance Marketing Specialist
Alkhwarizmi MetricsCompany Description An AI-powered chatbot platform that enables users to build charts and analyze data directly within conversations. The product focuses on simplifying the visualization of complex data sets, making insights more accessible to users of varying technical backgrounds. By integrating data analysis into a conversational interface, the platform helps organizations make faster, data-driven decisions. The team is dedicated to enhancing user experience, improving analytics capabilities, and scaling a modern, intuitive data visualization solution.
Role Description The Performance Marketing Specialist will plan, execute, and optimize digital marketing campaigns across paid search, paid social, and other performance channels to drive user acquisition and engagement. In this full-time remote role, the specialist will manage campaign budgets, track key performance metrics, perform A/B testing, and refine targeting strategies to improve ROI. Daily responsibilities include collaborating with product and sales teams to align messaging, analyzing user behavior and funnel performance, and preparing reports and insights for stakeholders. The specialist will also contribute to marketing strategy development, identify new growth opportunities, and maintain consistent brand communication across channels.
Qualifications
Role Description The Performance Marketing Specialist will plan, execute, and optimize digital marketing campaigns across paid search, paid social, and other performance channels to drive user acquisition and engagement. In this full-time remote role, the specialist will manage campaign budgets, track key performance metrics, perform A/B testing, and refine targeting strategies to improve ROI. Daily responsibilities include collaborating with product and sales teams to align messaging, analyzing user behavior and funnel performance, and preparing reports and insights for stakeholders. The specialist will also contribute to marketing strategy development, identify new growth opportunities, and maintain consistent brand communication across channels.
Qualifications
- Strong Communication and Customer Service skills to collaborate with cross-functional teams and support clear, user-focused messaging.
- Proficiency in Market Research and Marketing Strategy to identify target audiences, evaluate channel performance, and design effective campaigns.
- Experience in Sales and performance-oriented marketing activities to support lead generation, conversion, and revenue growth.
- Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, data visualization dashboards).
- Ability to analyze data, interpret campaign results, and make data-driven recommendations for optimization.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines in a remote environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Experience working with SaaS, AI, or data-focused products is a plus.