Reports to: Jeano, Partner (Mutant Media)

Department: Growth Marketing

Direct reports: None. Individual contributor role.

Client meetings: Client-facing. Leads strategy and reporting meetings directly, with Corinne (Account Manager) supervising.

Type: Full-time, remote

Location: Philippines (remote), supporting Dubai-based clients

Role Summary

Owns paid media performance across Meta, Google and ChatGPT Ads, and other platforms as the market requires, for Mutant's client portfolio. Responsible for the full cycle: strategy and planning, execution, ongoing optimisation, and reporting and recommendations that clients can act on. This is a client-facing role with no direct reports; the specialist presents strategy and results directly to clients, with the Account Manager supervising those meetings, and final strategic sign-off sits with the Partner.

Working Arrangement

— Fully remote, based in the Philippines, working with a Dubai-based team and Dubai-based clients.

— Daily overlap window with UAE working hours required for internal syncs and, where needed, client

calls (Manila is 4 hours ahead of Dubai).

— Full-time commitment; exact schedule and overlap hours to be confirmed before offer (see Open Items

below).

Strategy & Planning

— Develop performance marketing strategy per client, aligned to their business objectives and budget.

— Media and budget planning across Meta, Google and ChatGPT Ads, and channel mix

recommendations.

— Audience and targeting strategy, informed by market and competitor research.

— Campaign structure, naming conventions and a testing roadmap for each account.

— Present and discuss strategy recommendations directly with clients, with the Account Manager

supervising.

Execution

— Build and launch campaigns across Meta, Google (Search, Display, Performance Max) and ChatGPT Ads.

— Brief ad copy and creative requirements to the content team, and adapt creative for platform-native

formats.

— Set up and QA conversion tracking (Google Tag Manager, pixels, conversion APIs) before any campaign

goes live.

— Recommend landing page and funnel improvements based on campaign data.

Optimisation

— Ongoing bid, budget and audience optimisation against agreed KPIs.

— A/B testing of creative, copy, audiences and placements.

— Diagnose and fix tracking or delivery issues as they arise, not just report them.

Reporting & Recommendations

— Weekly and monthly performance reporting per client, in plain language tied to business outcomes.

— Clear, prioritised recommendations for each account, not just numbers.

— Present results, insights and recommendations directly to clients in scheduled reporting meetings, with

the Account Manager supervising.

Requirements

— 3+ years' hands-on experience managing live Meta and Google Ads budgets.

— Practical experience with Google Tag Manager and conversion tracking setup and debugging.

— Strong analytical skills; comfortable in Ads Manager, Google Ads, GA4 and GTM without hand-holding.

— Excellent written and spoken English; confident presenting strategy and results directly to clients on

video calls.

— Exposure to ChatGPT Ads, or genuine willingness to learn emerging ad platforms quickly.

— Self-directed and reliable working remotely and asynchronously across time zones.

Nice to Have

— Experience with UAE, GCC or wider MENA clients.

— Real estate, hospitality or e-commerce vertical experience.

— Google Ads and/or Meta Blueprint certifications.

— Working understanding of SEO/GEO fundamentals, enough to keep paid and organic strategy aligned

with the SEO/GEO team. This is not an SEO/GEO execution role.

Salary Range

To be confirmed.

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