Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Hybrid (Remote & On-site at Makati City)

Employment Type: Full Time

Start Date: September 2026R

eporting to: Group Marketing Manager

About Us

Third Culture Entertainment (TCE) is a presenter of IP and location-based entertainment for audiences across the Asia-Pacific region.

We deliver high-quality productions and formats, working with leading IP licensors to manage every stage of the project lifecycle from concept to execution. With each format, brand and project, TCE aims to inspire, engage, and leave a lasting impression on audiences and collaborators alike.

Learn more: thirdculture-entertainment.com

Our brands: filmconcerts.ph // www.zerolatencyvr.com.ph

About the Role

We are seeking a Performance Marketing Specialist to serve as a shared resource across all TCE business units (Film Concerts PH, Zero Latency VR, and Immersive Philippines). You will execute and optimize digital campaigns that drive ticket sales, brand awareness, and audience engagement for a portfolio of entertainment brands.

Key Responsibilities

Campaign Execution

• Set up, manage, and optimize paid digital campaigns across Meta (Facebook/Instagram), TikTok, Google Ads (Search & Display), Reddit, and YouTube.
• Execute SEO optimizations across brand websites, including on-page improvements, keyword implementation, and performance monitoring.
• Work closely with the marketing teams, ticketing partners (Ticketworld, Ticketmelon, etc.), and brand principals (Zero Latency VR HQ) to ensure accurate pixel integration, conversion tracking, ticket link optimization, and real-time campaign adjustments.

Creative Management

• Work with the Marketing Manager and creative agencies to produce effective ad creatives and copy.
• Proactively suggest new creatives when campaigns need a refresh or when ad results are slow.
• Localize and adapt marketing assets for different shows, venues, and audience segments.
• Ensure that ad creatives and copy reflect fully accurate information.

Optimizations, Analytics & Reporting

• Monitor daily campaign performance (ad spend, revenue, CPA, ROAS, clicks, reach, impressions) and proactively share suggestions with the Marketing Manager for quick optimizations.
• Maintain and update all required dashboard data on a weekly basis, and present key insights and performance updates during weekly company meetings.
• Prepare comprehensive post-campaign reports in a timely manner, including performance analysis, learnings, and actionable recommendations.
• Conduct A/B testing on ad copy, visuals, and targeting to improve results.
• Provide input on effective audience segmentation and lookalike modeling based on sales data.

Cross-Functional Collaboration

• Coordinate with Marketing Manager (Film Concerts, Zero Latency VR) and brand principals (Zero Latency VR HQ), to align digital tactics with brand-specific goals.
• Coordinate with ticketing partners on technical ad setups, including UTM tagging for promo codes, pixel implementation on landing pages, and aligning post-campaign ticket sales data with ad platform metrics.

Must-Haves

Experience & Education

• Minimum 3 years of experience as a Digital Marketing Specialist, Media Buyer, or similar hands-on role.
• Bachelor’s Degree in Marketing, Communications, Digital Media, Advertising, or a related field.
• Proven track record of managing paid social and search campaigns with measurable results (ROAS, CPA improvements).
• Experience working with ticketing platforms or e-commerce conversion tracking is a strong plus.
• Experience in entertainment, live events, ticketing, or e-commerce is highly preferred.

Technical Skills

• Hands-on experience managing campaigns across Meta Business Manager, Google Ads, TikTok Ads Manager, and other digital advertising platforms.
• Familiarity with various social media platforms.
• Good understanding of pixel implementation, UTM tracking, SEO, and digital campaign optimization best practices.
• Experience with Google Sheets and creating reports and dashboards.
• Experience with project management tools (ClickUp is a plus).

Personality Fit

• Highly organized, detail-oriented, and able to manage multiple campaigns across different brands simultaneously.
• Data-curious you don’t just report numbers; you ask why and propose tests.
• Proactive and self-sufficient, but also collaborative and open to feedback.
• Passionate about film, music, gaming, or live experiences. You genuinely care about the audience.