Performance Marketing Specialist

About the Role

A Series A/B AI consumer software company is seeking a hands-on Performance Marketing Specialist to lead paid acquisition. You will build and improve campaigns directly in the ad platforms, helping the team find effective ways to reach and convert users.

What You'll Do

• Manage paid acquisition campaigns end to end, with Meta as the primary channel and Google Ads as a key secondary channel.

• Build campaign structures, launch creative and audience tests, analyze results, and make budget decisions.

• Set up and maintain tracking, including pixels, Conversions API, events, and UTM parameters.

• Use performance data to improve campaigns and measurement systems week over week.

• Work closely with teammates using tools such as Slack and share clear insights from campaign results.

What We're Looking For

• Two to five years of hands-on performance marketing experience, including at least one year managing Meta and Google Ads campaigns directly in-platform.

• Experience with Meta Ads Manager, Google Ads, GA4, PostHog, CAPI, and UTM tracking.

• Background marketing AI-first, prosumer, consumer, or product-led growth products, ideally at an early-stage startup.

• Comfort working in ambiguous, fast-moving environments, with familiarity with larger marketing organizations also valuable.

Compensation & Benefits

Annual salary range: $130,000 to $190,000 USD. Visa sponsorship is not available.

Location

Hybrid role based in San Francisco, California, with regular in-person availability.