performance Marketing Specialist

Job Title: Performance Marketing Specialist

Location: Fully Remote

Language Requirements: Fluent Arabic and English

Overview:

We are looking for a motivated and hands on Performance Marketing Specialist to join our team on a fully remote basis. The ideal candidate will have experience setting up, managing and optimising Google Ads campaigns, along with a good understanding of SEO. We are looking for someone who is organised, proactive and confident managing campaigns independently to deliver strong results for our clients.

Responsibilities:

• Develop and execute comprehensive Facebook, Google Ads, and Social Ads strategies, optimizing campaign performance for diverse client portfolios.

• Manage monthly paid advertising budgets effectively to ensure optimal ROI and client satisfaction.

• Explore emerging media avenues and contribute to strategic media plans for enhanced campaign reach and effectiveness.

• Conduct in-depth audience research to inform precise campaign segmentation and targeting strategies.

• Implement advanced tracking and analytics techniques to measure campaign performance and provide insightful recommendations for optimization.

• Collaborate closely with creative teams to develop high-converting ad creatives aligned with campaign objectives.

• Craft compelling ad copy, conduct thorough keyword research, and facilitate seamless integration between organic and paid search efforts.

• Stay abreast of industry best practices and algorithm changes, adapting strategies and tactics accordingly to maximize campaign success.

• Analyze campaign performance using reporting tools and metrics, offering strategic insights and optimization recommendations to achieve client goals.

Requirements:

• 3+ years of hands on experience in digital marketing, with a strong focus on paid media management.

• Fluent in both Arabic and English, with excellent written and verbal communication skills.

• Proficiency in Facebook Business Manager, Google Ads, and analytics tools, demonstrating a deep understanding of campaign setup, optimization, and performance measurement.

• Strong analytical and reporting skills, with the ability to interpret data and draw actionable insights to drive campaign success.

• In-depth knowledge of SEO principles and various digital marketing channels, contributing to holistic marketing strategies.

• Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast paced environment.

• Familiarity with tracking, web analysis, and CRM tools such as Google Analytics, Google Tag Manager, Google Data Studio, Tableau, Google Optimize, Hotjar, and HubSpot.

Skills:

• Extensive experience managing Paid Search and Social Media platforms, with a proven track record of delivering results.

• Proficient in Google Analytics and other digital marketing software, leveraging data to inform strategic decision-making.

• Understanding of product led marketing funnels and lead lifecycle processes, driving customer acquisition and retention strategies.

• Familiarity with CRM systems, preferably HubSpot and Intercom, facilitating seamless integration and data driven marketing initiatives.

• Proactive personality with a positive outlook, thriving in collaborative team environments and contributing effectively to project success.