Performance Marketing Specialist

About Design.efficiently Design.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it. If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you. What You’ll Do AI-Powered Campaign Execution Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform. Launch and manage cold outbound email campaigns using Instantly/Klaviyo Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results. Organize campaign workflows, ideas, and assets. Deploy hyper-personalized AI video campaigns using platforms like SendPotion Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly Funnel Performance & Optimization Own your metrics: open rates, replies, clicks, booked demos, and activations A/B test messaging, cadence, and formats weekly voice, video, and email Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals Maintain reporting dashboards and share weekly insight on what’s working and what’s not You’re the Right Fit If You: Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company. Are obsessed with AI tools and can’t imagine executing campaigns without them Prior success in launching cold-to-conversion campaigns from scratch Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box. Strong experience in: Instantly, SendPotion, or similar cold outbound tools. Klaviyo (or similar) for email marketing. Figma for light creative work. High output, self-motivated, structured thinker. You execute without hand-holding. Comfortable working remotely, with a small, fast-moving team. Bonus Points For: A portfolio of AI-driven campaign work you’re proud of CRM experience using salesforce Why Join Us? Build alongside a team obsessed with efficiency, systems, and intelligent growth Shape the future of AI-first marketing execution in a real, high-impact SaaS environment 100% remote, flexible hours, high autonomy just bring results