Performance Marketing Specialist (Meta & Google Ads)

edelkrone · Ankara (office preferred, remote possible) · Full-time · Net ₺80,000–100,000 / month

WHAT YOU TAKE OVER

edelkrone designs and builds motion control equipment for filmmakers – sliders, jibs, robotic heads, dollies – and sells it direct to customers in more than 10 countries, with the US as the largest market. The catalog has 60+ products that are mostly bought as systems, not single items.

You take over a paid media account spending roughly $2M a year across Meta and Google. The account has been run by an agency for the past year. Strategy, positioning, pricing and segmentation are set in-house by our Chief Growth Officer. Visuals and video come from our in-house creative team. What we need is the person who lives inside the panels and makes that budget land on the right product, in the right country, in front of the right audience.

This is a hands-on role. You build the campaigns yourself.

WHO YOU WORK WITH

• You report directly to the Chief Growth Officer, who owns strategy, messaging, pricing and the test roadmap.

• You work daily with a two-person in-house creative team who produce the visuals and video.

• You have direct access to the founder when product questions come up.

WHAT YOU DECIDE – AND WHAT YOU DON'T

Yours: campaign architecture, bidding, budget pacing between campaigns and countries, audience structure, creative testing design, the weekly test calendar.

Not yours: total monthly budget, messaging and positioning, prices and discounts, which products get advertised and when. Those come from strategy; you challenge them with data, then execute.

YOUR FIRST 90 DAYS

• Weeks 1–4: take over the account – read the structure, the logs and the reasoning behind every live campaign; build the country × revenue and product × spend views that the account has never had.

• Weeks 5–8: simplify – consolidate what overlaps, kill what doesn't earn its budget, set up the October pre-Black Friday campaigns.

• Weeks 9–13: run Black Friday through mid-December at $10–20K a day, in the panel every day.

WHAT WE NEED – NON-NEGOTIABLE

1) You have personally managed $50K+ per month across Meta and Google for at least six months, on purchase-objective ecommerce campaigns. Your own share of the budget, not your team's.

2) You have built and optimized campaigns yourself within the last 12 months. This is not a management role.

3) You have worked on a Shopify store and know its mechanics: cart, checkout, discount codes, product feed, inventory.

4) You have run at least one Black Friday where the budget was yours.

5) Meta: CBO/ABO, Advantage+ Shopping, clean separation of prospecting, remarketing and existing customers with exclusions; you write hooks and ad copy yourself, turn raw footage into text and combination variants, and design the creative tests. Visual and video production is not your job.

6) Google: Search keyword research and negative hygiene, brand / brand+product / product split; Performance Max managed by product and country, with brand search kept out of PMax.

7) You allocate budget by country and by product and read results at that level; you think in MER and CAC, not platform ROAS alone.

8) You have run campaigns in at least three countries at the same time.

9) Fluent written English; Turkish for daily communication. Full-time, this is your only account. You can start soon.

NICE TO HAVE

• $100K+ per month managed.

• Cross-border ecommerce from Turkey, especially into the US.

• High-ticket products with a long consideration cycle: camera gear, furniture, electronics.

• You already use Claude, ChatGPT or similar at the API / MCP / CLI level in your workflow – reporting, rules, copy variants.

• Multilingual ad copy management with AI translation and local review.

• You have taken over an established account built by someone else and worked on top of it.

HOW WE WORK

• Ankara office preferred; remote is possible.

• Weekly rhythm. Budget moves are decided at the weekly review, not intraday.

• Every change to a live campaign is logged the same day, with the reason.

• AI tools are everyday work tools here, not a future plan.

HOW TO APPLY

Apply through the application form (the Apply button on this posting takes you there). It asks for the highest monthly Meta + Google budget you personally managed and your share of it, the number of countries you ran at the same time, the highest monthly ecommerce revenue of an account you worked on, two short cases (one of them a campaign that didn't work), and your net monthly salary expectation with your earliest start date. Applications missing any item are not reviewed.

Shortlisted candidates receive a one-page case study with anonymized account data, to be returned within 24 hours, followed by a single 60-minute conversation. We aim to make an offer within ten working days of the posting.