Performance Marketing Specialist, Paid Media

Position Summary

The Performance Marketing Specialist, Paid Media is a hands-on role for an experienced media buyer to run Hydroviv's paid acquisition day to day. You'll build, launch, and optimize campaigns in-platform across Google, Meta, and other platforms turning performance data into weekly optimizations that grow new customers at efficient CAC and ROAS. This role should be prepared to flex both analytical and creative muscles in the following areas:

Paid Search and Shopping Execution:

• Build, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max, and YouTube
• Own keyword research, match types, negatives, bidding strategies, and campaign structure
• Manage product feeds in Google Merchant Center to keep Shopping and Performance Max campaigns healthy

Paid Social Execution:

• Run Meta (Facebook and Instagram) and Reddit campaigns, including audience setup, campaign structure, and scaling
• Manage creative rotation and monitor for fatigue to keep performance steady

Creative Ideation and Creation:

• Partner with creatives to concept and create breakthrough ads that delivers acquisition goals across Google, Meta, and other channels
• Develop ad copy, static, and short-form video concepts built for each platform's formats and best practices
• Stay up to date on platform, audience, and category trends to keep creative fresh and top performing
• Use performance data to identify winning hooks, messages, and formats, then iterate quickly on them

Optimization and Testing:

• Optimize daily and weekly performance toward CPA, ROAS, and new-customer targets, shifting budget to what's working
• Design and run structured A/B tests on bidding, audiences, ad copy, creative, and landing pages; document and share learnings

DTC Team Partnership:

• Partner with the DTC team to monitor performance and set up and maintain tracking across conversion actions, UTMs, pixels, and Conversions API
• Sync regularly on content calendars so paid media aligns with CRM, email, and site promotions
• Work cross-functionally to deliver the strongest combined result across paid, owned, and site channels

Reporting, Budget, and Billing:

• Manage monthly budgets and pacing, flagging risks to plan early
• Own media billing: reconcile invoices, ensure on-time payments, and account for all media run each month
• Deliver weekly performance reports and a monthly readout on what's working, what isn't, and next steps
• Stay current on platform changes and new ad products, and recommend when to test them

Target Salary Range: $85,000 - $105,000 salary per year plus bonus. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).