Performance Specialist

Title : Performance Specialist Company: Modernized Marketing Type: Full-time, Remote (9-6 pm EST) Salary: $12,000 - $14,400 / yearly, depending on qualifications Modernized Marketing is growing and we're looking to add another Performance Specialist to join our team! Join the vanguard of digital marketing with Modernized Marketing, the leading agency for Prop Firms and Financial Institutions. Our data-driven approach and deployment of cutting-edge technologies make us masters at driving targeted advertising and optimizing online presence for our clients. Our services are expansive, covering Google Ad and Meta Ads, Conversion Rate Optimization, Web Development, Email Marketing, and Funnel Building Services. About the Role: The Performance Specialist is integral to ensuring the efficacy and efficiency of clients ad accounts. Through meticulous optimization and scalability measures, they are responsible for driving enhanced campaign performance, adhering to the overarching strategy for Prop Firms, and fostering effective communication with Account Managers and Media Buyers Key Responsibilities: Continuously monitor and optimize client ad campaigns to ensure they meet performance metrics. Identify and implement campaigns based on marketing insights. Oversee and Review the technical adjustments of the campaigns such as: Tracking template, keyword match type, daily budget, BID strategy and targeting that media buyers are implementing. Regularly analyze campaign data to identify areas of improvement or potential issues. Effectively address client inquiries about advertising strategies by facilitating comprehensive discussions in meetings or through direct engagement with Account Managers. This involves meetings and/or equipping AMs with knowledge and resources, to ensure a clear, consistent communication. Qualifications: Excellent English language skills, both written and spoken as most of our clients speak English. Proven experience in managing and optimizing digital advertising campaigns, particularly on platforms like Google Ads and other relevant advertising channels. Strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions to improve campaign performance. Knowledge and proficiency in the technical aspects of campaign setup and management, including tracking templates, keyword match types, daily budget allocation, bid strategy implementation, and targeting. Please attach your resume in english