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- United Kingdom
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Job Description:
The role is responsible for building and developing the shopper marketing capability to deliver best in class activations, bringing shopper centricity to our plans whilst being strategically aligned to the retailer agenda and Mars priorities. Key initiatives and deliverables of the role include the ownership of the rolling 18-month shopper marketing (instore & online) activation plan, management of customer budgets, comprehensive post campaign analysis and delivery of brand & account KPIs including brand penetration, market share, RSV, NSV uplifts & ROI.
What will be your key responsibilities?
- Creation, development and implementation of rolling 18-month omni channel activation plans aligned to shopper insight & category vision.
- Lead & manage creative process with Mars & retailer BTL agencies & translation of regional toolkits to ensure these meet account requirements.
- Creation & execution of retailer launch & love plans, ensuring all innovation is supported with best in class launch activation & maintained with a follow through plan for first 2 years to help build ROS to category median as a benchmark.
- Lead all shopper marketing activation annual plan negotiations through JMP/JBP process & regularly influence externally to unlock new assets & optimise spend.
- Regular contact with external marketing & commercial contacts to lock plans, provide updates on shopper insight, brand plans and post campaign analysis and track & ensure accountability to deliver the plans.
- Support Customer Planning Days by bringing to life our activation plan as well as any retailer/channels specific initiatives and align these with the cross functional team.
- Management of customer annual budgets.
- Pulling together post campaign analysis including shopper & financial metrics & sharing learnings.
What We're Looking For?
- Shopper Marketing, Marketing, Sales, Commercial Strategy or Category experience with ability to understand and translate brand strategies/plans into retailer strategies/plans.
- Customer facing experience demonstrating ability to assess needs, propose mutually beneficial solution and overcome objections.
- Strong agility & stakeholder management.
- Strong analytical skills, being able to turn data into insight.
- Experience in budget management.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
About Us
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
