Noxlumyn is on the lookout for a Performance Marketing Specialist!
Location: Remote
Timings:
● International Working Hours | Night Shift
● Monday to Friday
About the Role:
About the RoleWe are looking for an experienced Performance Marketing Specialist to join our digital marketing team. This is not an entry level position. The ideal candidate has hands-on experience managing Google Ads and Meta Ads, optimizing campaigns for lead generation and conversions, and using performance data to make strategic decisions.
You will be responsible for planning, launching, monitoring, and optimizing paid advertising campaigns while continuously testing new audiences, creatives, messaging, and strategies to improve performance.
A basic understanding of SEO, Local SEO, and website optimization is preferred. You do not need to be an SEO expert, the ability to understand how SEO supports paid acquisition and overall digital performance is sufficient, and there is room to learn and develop these skills further.
Key Responsibilities:
Google Ads
- Build, launch, and manage Google Ads campaigns focused on lead generation and conversions
- Conduct keyword research and develop effective campaign and ad group structures
- Write and test conversion-focused ad copy
- Manage match types, negative keywords, bidding strategies, and budgets
- Monitor search terms, CTR, CPC, CPA, conversion rates, and ROAS
- Identify and reduce wasted advertising spend
- Optimize campaigns based on actual leads and business results
- Conduct A/B testing across ads, audiences, landing pages, and messaging
- Set up and monitor conversion tracking
- Identify opportunities to scale successful campaigns while maintaining performance
Meta Ads
- Build and manage Facebook and Instagram advertising campaigns through Meta Ads Manager
- Develop lead-generation and conversion-focused campaigns
- Build and optimize audience segments, retargeting, and lookalike audiences
- Test creative, copy, offers, hooks, and calls to action
- Monitor campaign performance and identify creative fatigue
- Optimize campaigns based on CPL, CPA, CTR, CPM, ROAS, and conversion rates
- Recommend new creative and messaging angles based on campaign data
- Continuously test and optimize campaigns to improve performance
Performance Analysis & Optimization
- Monitor campaign performance regularly and identify opportunities for improvement
- Analyze metrics such as CPA, CPL, ROAS, CTR, CPC, CPM, CVR, and conversion volume
- Use data to determine what is working, what is underperforming, and what needs to change
- Create performance reports with clear insights and recommendations
- Identify issues in the funnel that may be impacting conversion rates
- Work with landing pages, creatives, messaging, and targeting to improve overall campaign performance
- Make decisions based on measurable results rather than assumptions
Landing Pages & Conversion Optimization
- Review landing pages to identify potential conversion issues
- Recommend improvements to page structure, messaging, CTAs, and user experience
- Ensure ad messaging and landing page content are aligned
- Monitor landing-page conversion rates and identify opportunities for improvement
- Work with relevant team members to implement CRO improvements
Basic SEO & Website Support
- Understand the fundamentals of SEO and Local SEO
- Conduct basic keyword and competitor research
- Understand how website content, page structure, and keywords impact search visibility
- Identify basic on page SEO opportunities, including titles, headings, URLs, and content
- Understand Google Search Console and basic organic performance metrics
- Identify simple technical or website issues that may impact SEO or conversions
- Support SEO initiatives as needed and develop these skills further over time
Advanced SEO experience is not required. Training can be provided for the right candidate.
Requirements:
- 2+ years of hands on experience in performance marketing
- Strong hands on experience managing Google Ads and Meta Ads
- Proven experience running campaigns focused on leads, conversions, or revenue
- Strong understanding of campaign structure, targeting, bidding, optimization, and testing
- Comfortable managing advertising budgets and optimizing spend based on performance
- Strong analytical and data-driven mindset
- Understanding of key performance metrics including CPA, CPL, ROAS, CTR, CPC, CPM, and CVR
- Experience with conversion tracking and analytics
- Strong understanding of landing pages and conversion funnels
- Ability to independently identify problems and recommend solutions
- Strong written and verbal communication skills
- Ability to work independently and manage multiple priorities
- Basic understanding of SEO is preferred but not mandatory
- Willingness to learn and develop SEO/AEO skills
Preferred Tools & Platforms
Experience with several of the following is preferred:
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Business Profile
- Looker Studio
- WordPress
- SEMrush / Ahrefs
- Canva or other creative tools
- AI tools such as ChatGPT
What’s In It For You
- Paid Time Off
- Work From Anywhere, fully remote
- Opportunity to shape growth strategy across multiple brands
- High impact role with direct influence on business performance
- Collaborative, fast paced, and innovation driven environment
- Virtual Team Activities
- Performance Based Annual Appraisals
Note: We aim to make our recruitment process efficient and positive. If you do not receive communication from us within 14 days of submitting your application, please understand that we have moved forward with another candidate.