Job Description:

Love building brands that connect with consumers and drive business growth? Join us for a 12-month fixed-term contract and help shape the future of the Snickers portfolio across the DACH market. In this role, you'll bring global brand strategies to life locally, lead exciting campaigns and innovations, and collaborate with cross-functional teams to unlock growth opportunities and create meaningful consumer experiences.

What would be your key responsibilities?

Drive the Snickers brand strategy and growth agenda across the DACH market
Adapt and activate global and regional brand plans to deliver local business impact
Develop and execute engaging marketing campaigns and consumer activation initiatives
Partner closely with Sales, Media, Supply Chain, CMI, SRM, and regional teams to deliver growth
Identify opportunities through market, consumer, and performance insights and translate them into action
Lead innovation projects and product launches from idea to execution
Shape and optimize the product portfolio to meet consumer and business needs
Ensure strong stakeholder alignment and contribute to key business planning processes
Manage marketing investments effectively to maximize impact and business performance
Represent DACH in regional and global brand communities and share best practices across markets

What are we looking for?

Several years of experience in Brand Marketing within FMCG
Strong track record of developing and executing brand strategies, campaigns, and innovation launches
A consumer-first mindset with the ability to turn insights into action
Experience working in cross-functional teams and influencing diverse stakeholders
Strong analytical skills and confidence using data to drive business decisions
Ability to manage multiple projects in a dynamic, fast-paced environment
Excellent communication skills in both German and English
Bachelor's degree in Business, Marketing, Economics, or a related field
Customer Marketing experience is a plus

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What can you expect from Mars?

Work with over diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus

About Us

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

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